The BA (Hons) International Business degree at UCLan differs from similar degrees at other institutions in a number of ways. It is a course with the option of spending part of your time studying overseas. You can participate in study exchanges throughout Europe, the USA, Mexico and Australia.

International Business runs as a core throughout the course and is complemented by a personal development theme. The degree is designed particularly for those who will seek posts with international companies as graduate trainees or as assistants in functional specialisms e.g. marketing, sales, purchasing, HRM. In order to train students for the business world, much of the learning is through the use of seminar case studies and presentations.

In this course you will develop an understanding of the issues and key factors in the international business environment and provides some basic business skills and concepts necessary for further study. It also, through the personal development programme, develops self-awareness and personal transferable skills. Later you will develop and extends your understanding of international business and marketing theories and their relevance to the operations of international firms. It also encourages you to examine differing cultural values and their influence upon the operations of the international company. The final year has a central core which focuses upon strategic decision making and management issues and the role these play in the survival and competitiveness of the international firm. The dissertation gives control for progress and direction of study to the student.