Business & Marketing
Discover all the elements necessary for enterprise in our BA (hons) Business and Marketing degree. Learn how companies work and how they effectively communicate with consumers in today's landscape.
Are you enterprising? Then our BA (Hons) Business and Marketing degree can help you to make your mark on the world of commerce. Combining the disciplines of Business and Marketing you will learn the skills and knowledge that industry needs. Our relevant and current modules will enable you to excel, be a skilled manager and a successful marketer.
In today’s global economy, it’s a balance of abilities that has never been more vital. Learn how business functions. Develop your skills in analysis, planning, business law, economics, and management. Learn how to connect businesses with their customers. Develop skills in creative problem-solving, digital, and branding.
Our Business and Marketing degree allows you flexibility. Focus on the areas that interest you most, from integrated business communications and international marketing, to human resources and economic policy. You’ll also have the opportunity to test the theory in a real-life work environment, by doing a placement as part of your studies.
(BA (Hons) Business and Marketing is being reapproved under the University’s normal cycle of review. As such, the course structure and content of the degree may be changed to enable us to deliver a better quality of educational experience to students.)
Why study with us
- Business Management and Marketing courses are ranked 1st for student satisfaction in the North West - The Complete University Guide - subject ranking 2022.
- We have strong links with the University’s Propeller Team, giving you the opportunity to build a business from scratch and be awarded funding.
- Our students have won the highly prestigious Chartered Institute of Marketing competition ‘The Pitch’ five times, making them some of the best in the UK.
What you’ll do
- Take on a 48-week paid placement, giving you practical skills and professional experience – a springboard for your career ambitions.
- As part of your degree, you’ll have the chance to gain additional professional body qualifications for the Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI).
- You’ll study a wide variety of subjects, from the economic and financial contexts of business, to marketing skills like web content management and campaign planning.
Following the pandemic, we have found that some courses benefit from a blended learning and teaching approach. Therefore, the majority of your teaching will be face-to-face on campus aside from a small amount of online teaching where we have learnt it works best.
Every effort has been made to ensure the accuracy of our published course information. However, our programmes are subject to ongoing review and development. Changing circumstances may cause alteration to, or the cancellation of, courses. Changes may be necessary to comply with the requirements of accrediting bodies or revisions to subject benchmarks statements. As well as to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Visit us on a university Open Day
Come and discover why our campus is the perfect place for you. You can ask current students about their experiences and immerse yourself in campus and accommodation tours.Register for an Open Day
Business and Marketing facilities
Our BA (Hons) Business and Marketing course offers an ideal launchpad for an enterprising career, whether you’re aiming for the boardroom, an advertising agency or your very own business.
This course is designed around industry requirements – giving you the skills that employers need.
You’ll learn to think like a professional, cutting through the jargon to explore business practices in today’s global economy. So, as well as building an understanding of the business and marketing, you’ll also sharpen the skills you’ll need to make your own mark.
The course is flexible enough that you can tailor the programme to your career ambitions, too. It will provide a firm base of commercial nous to pave the way for managerial and leadership roles. But it can also offer the specialist knowledge you’ll need for a role on the front lines of customer relations or creative advertising.
It can even provide an excellent foundation for further study, if you’re looking to progress onto master’s level in Strategic Marketing, Business Management and more.
Fees and Funding
Scholarships and Bursaries
We have a wide range of scholarships, bursaries and funds available to help support you whilst studying with us.
Select your country and see eligibility information and how to apply by selecting more info on the cards below.
This course is based in the Lancashire School of Business and Enterprise located in the Faculty of Business and Justice
For information on possible changes to course information, see our Essential and Important Course Information
You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page