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Dr Candan Celik Elmer

Seniour Lecturer, Course Leader
School of Business
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Dr Candan Celik Elmer’s PhD in advertising was followed by a post-doctoral appointment at Michigan State University. She went on to complete international projects in US and the Netherlands, and to teach at universities in Cyprus, Romania, Turkey and Hungary, becoming recognised as leading scholar in the field of advertising and consumer behaviour. She has published several books and articles. At UCLan, for more than a decade she has developed research methods teaching in the business school, taught consumer behaviour and other marketing/public relations subjects.

She is currently course leader for BA (Hons) Digital Marketing. Dr Celik Elmer’s expertise in research methods is reflected in her leadership of the research methods teaching at both undergraduate and postgraduate levels. She also holds other module leaderships, including her own specialism, consumer behaviour. She undertakes dissertation supervision across undergraduate and postgraduate degrees. She is also a reviewer for UCLan Research Ethics Committee. 

Following undergraduate and graduate studies in public relations and advertising, Dr Candan Celik Elmer was selected to study her PhD. Her undergraduate, postgraduate and doctoral awards are from Istanbul University (1453).

Dr Celik Elmer has combined a scholarly career with work in practice, and on graduation became part of the public relations team at TRT, Turkey’s national broadcaster.

Her postdoctoral appointment as Visiting Professor at Michigan State University saw her move to the US, where she was selected to work with the noted marketing scholar Professor Tamer Cavusgil.
Dr Celik Elmer’s research interests concern aspects of culture, particularly cultures that are emerging and in response to, contemporary patterns of consumption. She has published on the transformation of social values through advertising, in the US, Turkey and the UK. Following the 2016 Brexit vote her attention shifted to embrace the representation of BAME groups in the UK. Her currently project is a study of the way that ethnicity, gender and work roles are represented in UK advertising; the pilot study attracted the interest of policymakers and industry regulators.

She is a reviewer for the University’s Research Ethics Committee, and is also on the editorial team of the Global Media Journal.

Following her appointment at UCLan, Dr. Celik Elmer extended to Lancashire one of the international projects that had characterised her previous teaching roles; Global Understanding ran with success for several years from 2009, and students gained worldwide university links via the project hosts at East Carolina University. This was a pioneering example of synchronous international learning, where students from many nations met virtually to complete shared learning tasks.

Also at UCLan, she developed the business school’s study abroad programme and encouraged numerous students to gain a whole year’s international experience, enriching their studies, and enhancing their value to employers.

Dr Celik Elmer draws on her network of national and international theorists, academics, policymakers and practitioners; she has organised, led and developed numerous visiting lectures and conferences, including UCLan’s first live streamed academic conference.

She forged links with the Market Research Society whose Roadshows visit the campus annually, linking marketing students with a professional body that provides professional recognition and employable skills. She led the Market Research Society accreditation across Marketing programmes at UCLan.

Dr Celik Elmer is an experienced external examiner, with expertise in international academic quality and assessment.

  • Higher Education Academy Fellow, 2015
  • PhD, Istanbul University Social Sciences Institute, Public Relations and Advertising, 2004.
  • MSc Istanbul University Social Sciences Institute, Public Relations And Advertising, 1998
  • BA (Hons) Istanbul University, School of Communication, Public Relations and Advertising, 1995
  • Çelik, Candan, Görpe, Serra, “The Investigation of Turkish Youth Values According To Geert Hoftede’s Values” won the prize of Jury Special Award from Turkish Researchers Association.

Modules Taught

  • MK1554 - Contemporary Consumers
  • MK2552 - Applied Marketing Research
  • MK2504 - Marketing Research and Consumer Insight
  • MK4526 - Research Methods For The Digital World
  • Advertising
  • Consumption
  • and Identity.
  • External Examiner, Queen Margaret University (2017 - Present)
  • Global Media Journal, Editorial Board (2010 - Present)
  • Market Research Society, Certified Member