Dr Candan Celik Elmer
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Dr Candan Celik Elmer’s PhD in advertising was followed by a post-doctoral appointment at Michigan State University. She went on to complete international projects in US and the Netherlands, and to teach at universities in Cyprus, Romania, Turkey and Hungary, becoming recognised as leading scholar in the field of advertising and consumer behaviour. She has published several books and articles. At UCLan, for more than a decade she has developed research methods teaching in the business school, taught consumer behaviour and other marketing/public relations subjects.
She is currently course leader for BA (Hons) Digital Marketing. Dr Celik Elmer’s expertise in research methods is reflected in her leadership of the research methods teaching at both undergraduate and postgraduate levels. She also holds other module leaderships, including her own specialism, consumer behaviour. She undertakes dissertation supervision across undergraduate and postgraduate degrees. She is also a reviewer for UCLan Research Ethics Committee.
Following undergraduate and graduate studies in public relations and advertising, Dr Candan Celik Elmer was selected to study her PhD. Her undergraduate, postgraduate and doctoral awards are from Istanbul University (1453).
Dr Celik Elmer has combined a scholarly career with work in practice, and on graduation became part of the public relations team at TRT, Turkey’s national broadcaster.
Her postdoctoral appointment as Visiting Professor at Michigan State University saw her move to the US, where she was selected to work with the noted marketing scholar Professor Tamer Cavusgil.
Dr Celik Elmer’s research interests concern aspects of culture, particularly cultures that are emerging and in response to, contemporary patterns of consumption. She has published on the transformation of social values through advertising, in the US, Turkey and the UK. Following the 2016 Brexit vote her attention shifted to embrace the representation of BAME groups in the UK. Her currently project is a study of the way that ethnicity, gender and work roles are represented in UK advertising; the pilot study attracted the interest of policymakers and industry regulators.
She is a reviewer for the University’s Research Ethics Committee, and is also on the editorial team of the Global Media Journal.
Following her appointment at UCLan, Dr. Celik Elmer extended to Lancashire one of the international projects that had characterised her previous teaching roles; Global Understanding ran with success for several years from 2009, and students gained worldwide university links via the project hosts at East Carolina University. This was a pioneering example of synchronous international learning, where students from many nations met virtually to complete shared learning tasks.
Also at UCLan, she developed the business school’s study abroad programme and encouraged numerous students to gain a whole year’s international experience, enriching their studies, and enhancing their value to employers.
Dr Celik Elmer draws on her network of national and international theorists, academics, policymakers and practitioners; she has organised, led and developed numerous visiting lectures and conferences, including UCLan’s first live streamed academic conference.
She forged links with the Market Research Society whose Roadshows visit the campus annually, linking marketing students with a professional body that provides professional recognition and employable skills. She led the Market Research Society accreditation across Marketing programmes at UCLan.
Dr Celik Elmer is an experienced external examiner, with expertise in international academic quality and assessment.
- Higher Education Academy Fellow, 2015
- PhD, Istanbul University Social Sciences Institute, Public Relations and Advertising, 2004.
- MSc Istanbul University Social Sciences Institute, Public Relations And Advertising, 1998
- BA (Hons) Istanbul University, School of Communication, Public Relations and Advertising, 1995
- Çelik, Candan, Görpe, Serra, “The Investigation of Turkish Youth Values According To Geert Hoftede’s Values” won the prize of Jury Special Award from Turkish Researchers Association.
- Advertising
- Consumption
- and Identity.
- External Examiner, Queen Margaret University (2017 - Present)
- Global Media Journal, Editorial Board (2010 - Present)
- Market Research Society, Certified Member
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- Dr. Celik Elmer is currently working on Ethnicity, Gender and Advertising in Britain.
- Pirtini, S., Tigli, M. & Çelik C. (2006) “The Effects of Cause-Related Marketing Campaigns on Turkish Youth’s Consumption Behavior and The Approach to Cause-Related Marketing In The Turkish Industry” Corporate Responsibility and Global Business: Implications for Corporate and Marketing Strategy, 13-14 July. London Business School, England
- Celik C. & Gorpe S. (2007). “Function of Media and Function of Public Relations at International Crises Situations: 'Genocide Bill' and Turkey-French Relations”, is accepted at Tenth Annual International Public Relations Conference March 08-11, Miami
- Elmer, C. C., Tandacgunes, N. & Jular, J.S., (2009). “Turkish Baths: Meaning Reconstructed and Refilled by Modern and Postmodern Consumption”, 7th Circle International Conference For Consumer Behaviour, Marketing, Tourism and Retailing, Portugal.
- Elmer, C.C. (2010). “Culture and economy in a newly industrialised nation: the transformation of values in Turkish magazine advertisements between 1965-2005”. International Association of Cross Cultural Competence and Management. 23rd – 25th June, England.
- Elmer, C.C., Basci, A. & Cintamur, G. ‘Is beauty brand deep’ European Marketing Conference, Munich, August, 2012.
- Elmer, C.C. & Larson, M. APA Conference, England, “Changing Values in American Magazine Advertisements, 1965-2005” June 2013.
- Elmer, C. C., Jular, S. “ Empirical Illustration of Social Change in Turkey Through Magazine Advertisements (1965 – 2014)”. American Academy of Advertising Global Conference, New Zealand, July, 2015.
- Elmer, C., Elmer P. “Ethnicity and Advertising in a newly-divided Britain”. 41st ISMS Marketing Science Conference, Rome, June 2019.
- Elmer, C. Elmer P. “Ethnicity and Advertising in a newly-divided Britain”. CBSIG Conference, Switzerland - Rome, July 2019.
- 2nd International Symposium Communication in the Millenium: A Dialogue Between Turkish and American Scholars. March 17-19, 2004 . Istanbul . (2004) (Organization committee member )
- Marketing Raunch Culture: Sexualization and Construction Feminity in Night-Time Economy, Isabelle Szmigin, 24 January 2018, UCLan Preston Campus
- Does Food and Drink Marketing Increase Childhood Obesity? Dr. Amitava Banerjee, Dr. Anna Maria Sherrington, Andy Taylor, 12 February 2018, UCLan Preston Campus
- Is Your Brand Ready For Future Consumers? Daphne Alexander Kasriel, 12 April 2018, UCLan Preston Campus
Telephone:+44 (0) 1772 894742
Email: Email:Dr Candan Celik Elmer
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