Business and Marketing

Business and Marketing BA (Hons)

This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. For students interested in business enterprise, there are also opportunities to create your own business. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, digital, understanding customers and how to differentiate a business from its competitors. 

Key Information

  • Duration:

    Full-time: three years, or four years with 48-weeks industrial placement/study abroad in Year 3. Part-time: five years.

  • Level:


  • Delivery:

    Campus, Full-time and Part-time

  • Award Type:

    BA (Hons)

  • Institution Code:

    CLANC C30

  • UCAS Code:


  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Optional 48-week paid placement opportunities
  • The School offers the LaunchPad Leadership development programme to select students to provide opportunities to enhance professional skills
  • Course is designed around industry requirements

Course Overview


  • Marketing Concepts
  • Project Essentials
  • The funcations of Business
  • Business Environments


  • The Global Environment of Business
  • Marketing Management
  • Applied Marketing Research
  • The Responsible Marketer

Choose one from:

  • Managing Personnel and Human Resources
  • Integrated Marketing Communications


With Work Placement year:

  • Work Placement

For international study students

  • International study

Compulsory Modules 

  • Marketing Strategy
  • Business Strategy & Global Growth
  • Business Ethics and Sustainability
  • Contemporary Research in Marketing

and one of the two options:

  • Marketing Internship
  • The Agency

More information about programme specifications and module information is available in the course handbook.

Find out more about our virtual open days Find out more about our virtual open days

Fees 2020/21

Full-time: £9,250* per year (UK/EU). Sandwich year out £1,000 (UK/EU)
Part-time: £1,540* per 20 credits studied (UK/EU)
Fees for international students

Entry Requirements

Our typical offer is 104-112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement. General Studies accepted

BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction, Distinction*
Pass Access Course: 106-112 UCAS Points  
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent

International Students

View our entry requirements for your country

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Check your points

Not sure how many points you have? Use our handy calculator and find out.

Points calculator

Further Information

Doing business is one of the most fundamental human activities. Studying Business both enhances understanding and sharpens the skills needed to participate. The business world is one of rapid, and sometimes confusing, change. It requires rigorous, methodical analysis.

You will learn how to think in a business-like way and also how to discount the jargonised clutter that often passes for knowledge of Business. Not all business problems lend themselves to easy solutions. Why not? From whose perspective should we measure business advantage and disadvantage? Do we have to accept current business practices as desirable? Or inevitable? Those skilled in the analysis of business will be distinguished by their ability to provide convincing answers to these and other fundamental questions.

Marketing is a discipline which is much in demand and is applied across many different sectors, from tangible goods to services, from people to ideas and even social messages. It is at the heart of all business and is about getting close to the customer to find out about their needs and then satisfy these well, and indeed to do so better than the competition. The programme will provide a firm base for the more extroverted student wanting to work in the front line in an exciting career in, for example, advertising or customer-facing activities, whilst preparing other students to work in the support areas of marketing. It will also equip students wanting to progress to further study at Masters Level in Strategic Marketing.

Top Ten in the UK

Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014, 2016 and 2017. Which means that our students are recognised as some of the best in the UK.


2013 winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK, meaning that our students really stand out from students at other universities when it comes to being recognised for their excellence by prestigious industry bodies.


Greenbank Building 

The course contains a critical overview of various contextual elements of Business such as economics, finance, business law and human resource management. You also look at the principle concepts of marketing and at human behaviour in marketing. You will focus upon the economic environment and strategic business practice while options pursue an analysis of globalisation and human resource implications. Throughout, the emphasis is upon critical awareness and the development of relevant business skills. You also study the management aspects of marketing and can choose to study further into buyer behaviour, integrated marketing communications and marketing research. In the final year of the course students move on to study marketing strategy and can choose from options in advertising, retailing, services marketing and international marketing. We also open up choice to a much wider range of options from the Single Honours Marketing programme, subject to individual timetabling.


The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities.

Exciting Opportunities

This course is an ideal starting point if you wish to pursue a marketing career. The School has developed a strong business network between local and national businesses and offers a number of electives and options that provide you with an opportunity to gain an additional professional body qualification, along with your degree.

Kaite Hull

Katie Hull
BA (Hons) Business and Marketing, Third Year Student

Katie has thrown herself into her studies since starting at the University of Central Lancashire (UCLan) in 2016. She enrolled onto the Business and Marketing course in the Lancashire School of Business and Enterprise, Katie has kindly shared a few words with us about her journey to UCLan as she progresses into her third year of study. Read more ...

Learning Environment and Assessment

A 3 year degree qualification typically comprises 360 credits and each 20 credit (a standard module) equates to 200 hours of study, which comprises of a mixture of lectures, seminars, tutorials, practical sessions and independent study. Independent study is an important aspect of your degree course. The exact combination of study time will be detailed within your module descriptors, and will depend on your option choices.

You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, advanced excel and specialist Microsoft packages.

You will, on average, attend between 12 and 14 hours of formal study per week. However in further years attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.

Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project. Exams form only a small part of the overall assessment strategy.

Great Industry Links

This degree also provides students with an opportunity to gain additional professional body qualifications for the Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI).


LSBE Collaboration Day to Tackle Youth Loneliness
A combination of students and academic members of staff from the Lancashire School of Business and Enterprise attended a collaboration day to tackle youth loneliness held at The Federation in Central Manchester in February, 2018.

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Course Enquiries

Telephone us: +44(0)1772 892400
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Important Information

This course is based in the Lancashire School of Business and Enterprise

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2019 Entry | 2020 Entry
For information on possible changes to course information, see our Essential and Important Course Information.

Tuition Fees & Finance

*Tuition Fees are per year unless otherwise stated.
For 2019/20 fees please refer to our fees page.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.