News and events

Award winning MA Strategic Communication student


A student on the MA Strategic Communication course has scooped a national prize for a campaign to get people on the electoral register, which started out as a piece of work for one of the course modules.

Carl Holloway won a Silver Award in the Public Service Communications Excellence awards at the Government Communication Service (GCS) and Local Government Communications (LGC) annual conference. The campaign started out as an applied piece of work on the Strategic Communication Management module and was then further developed in his role at Brent Council working in partnership with the Research and Intelligence team and Democratic Services.

The campaign targeted people who had not registered for the election using detailed research on post code data to identify audiences, targeted key messages for each audience, a programme of communication and engagement activity. The results lead to an increase in additions, amendments and deletions to the register of over 125% compared to the same period prior to the 2010 General Election.

Carl said: “It was amazing to get recognition for this campaign because I applied all my learning from the course and the outcomes were better than we could have ever expected.

“It really demonstrates the importance of sound research, collaboration with other services and a fundamental understanding of Strategic Communication and how to apply it. We were up against some national campaigns delivered by Central Government with huge resource so the competition was really strong.

“I cannot recommend this course highly enough, it has been a lot of work and time but the rewards have been amazing. My career has really taken off and that wouldn’t have happened if I hadn’t done this course.”

Carl is now Senior Communication Manager at Cheshire West and Chester Council and is currently working on his dissertation.

MA Strategic Communication course leader, Dr Mary Welch said: "The course team and myself are delighted that Carl has used knowledge gained in his UCLan studies to run a successful public communication campaign and win national recognition. This is a wonderful example of the practical benefits students gain from advanced strategic communication studies.'