Marketing

Marketing offers endless opportunities for creativity and innovation. It’s about understanding what people need and making their lives better.

We see a different world of marketing where we strive to have an impact on more than the balance sheet. A world where social responsibility is at the heart of everything we do. Let’s shape the world. Let’s make things happen. Let’s make a difference.

This is Mason

Meet Business and Marketing graduate Mason. Mason took advantage of a year-long placement with BSH Home Appliances, a global company whose brands include Bosch, Siemens and Neff. It gave him first-hand insights into how multinational business operates. They were so impressed with Mason that he landed a graduate role with them. 

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One of the highlights for me was taking part in the Two+Two Marketing Event, at which teams from UK universities get hands on with a client brief, and pitch ideas to a judging panel. Steven Bartlett (Dragons Den) offered the winner the opportunity to spend a day with him in London.
Business and Marketing student Mason Karki wearing blue suit in front of green background
Mason Karki
Business & Marketing, BSc (Hons)

Get to know us

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A day in the life

Beyond Business

We encourage you to have ambitions that extend beyond any board room and make a positive impact on more than the bottom line. When you study with us you’ll experience real success by achieving real results in the real world.

Discover a different world of business

Why choose us?

  • Our programmes offer a year in industry with a marketing placement in the UK or abroad.
  • We work with the University’s Propeller Team to give you the opportunity to build a business from scratch and receive funding.
  • Our Business Studies courses are ranked in the top 10 in the UK for overall positivity and teaching on the courses (National Student Survey, 2023) (compared with unis in the Guardian University Guide)
Sound interesting?

Best Entrepreneurial University of the Year

We won Best Entrepreneurial University at the Educate North Awards 2023. This recognised our work with thousands of student start-ups and businesses in the North West.

Careers in marketing

Our Marketing and Digital Marketing programmes prepare you to work for in-house marketing teams as well as agencies. We'll also help you build the skills needed to become a self-employed marketer. 

Future careers for those studying marketing:

  • Digital marketer
  • Social media manager
  • Marketing executive
  • Creative director
  • Product manager
  • Web content manager
  • Media planner
  • SEO specialist

Take the next step

group of students walking outside once was lost in preston

Study a degree at UCLan

Interested in studying a degree with us? From exploring accommodation to visiting us at an Open Day, find out everything you need to know about life at UCLan.

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Meet the team

Headshot of academic Becki Cross in a mustard blouse
Becki Cross
Lecturer in Business and Enterprise
School of Business

Becki is the Course Leader for our BSc (Hons) Business and Marketing degree. She also has module leadership responsibilities across a range of business and marketing disciplines. Becki has a particular interest in entrepreneurship, small business and digital marketing.

Shabaz Ali Mahmood
Lecturer in Digital Marketing
School of Business

Shabaz has module leadership responsibilities across a range of marketing disciplines, with a particular emphasis on Digital Marketing. Shabaz is a Fellow of the Higher Education Academy, Associate Member of the Chartered Institute of Marketing and Member of the Institute of Data…

Entrepreneurs in Residence

Our Entrepreneurs in Residence bring you real-world expertise and entrepreneurial practice. They contribute to teaching, learning and employability.