Fashion and Lifestyle Promotion MA/PGDip/PGCert

Fashion and Lifestyle Promotion MA/PGDip/PGCert

School of Art, Design and Fashion


Post- graduate





Contact UCLan

Course Enquiries
University of Central Lancashire
Preston, PR1 2HE, UK.

Tel: +44 (0)1772 892400

  • Duration:

    Full-time: One year, Part-time: Two years.

  • Level:


  • Mode:


  • Delivery:

    Campus, Full-time and Part-time

  • Campus:


  • Start Date:


  • Award Type:


Why study this programme?

UCLan’s MA in Fashion and Lifestyle Promotion course gives the innovative promoter chances to explore personal interests at postgraduate level, underpinned by extensive research, and combined with benefits of debate and peer review. The individual will subsequently be able to view their place within the multifaceted industry of the future.  

Entry Requirements

Applicants are normally required to have completed an undergraduate programme or first degree in a relevant subject (e.g. Fashion and Brand Promotion, Marketing, Public Relations, Journalism, Fashion Merchandising, Photography, Design), normally at first or upper second classification (or the equivalent of a UK GPA of 60 per cent).

All applicants need to prepare a comprehensive study plan proposal which should evidence interest, dedication or experience within the subject of lifestyle and fashion.

Exceptionally an applicant who does not meet the above academic criteria but who has considerable appropriate work experience will be considered. Anyone wishing to apply without the above criteria will be welcome to make an enquiry through the MA co-ordinator.

The application form must be accompanied by:

  • Evidence of your creative ability
  • A comprehensive study plan proposal
  • IELTS 6.5 or equivalent for applicants whose first language is not English.

Programme at a Glance

Semester 1

DE 4101 (20 credits)

Design Research 1

  • Literature & Contextual Review (Written assignment)

DE 4107 (40 credits)

Design Practice 1

  • Learning Agreement (Written document)
  • Reflective Journal (Blog/ Research document) 
  • Body of Work (Portfolio)

Semester 2

DE 4201 (20 credits)

Design Research 2

  • Position of Practice (Written assignment)

DE 4108 (40 credits)

Design Practice 2

  • Learning Agreement (Written document)
  • Body of Work (Portfolio)

Semester 3

FS 4402

  • Body of Work (Portfolio/ Internal Conference Paper / Journal Article / Project

Postgraduate Advice Event

Find out more about Postgraduate courses at our Postgraduate Advice Event on 23 June 2019

Further Information

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. Theory underpinning practice is developed simultaneously throughout each semester and Negotiated Agreements Parts I and II allow students to acquire the ability to develop and refine proposals, which underpin their major projects, and reflect on personal progress. Students are expected to contextualize their work within a current framework, and develop evaluative skills in order to articulate their point of view. Research Methods and Application introduces students to a range of analytical research tools, forming the basis for all in-depth self-directed projects on the programme. 

The course aims to develop students’ intellectual and imaginative power through a programme of study that is formed from cohesion between theory and practice. It provides graduates with a stimulating environment in which ideas can be exchanged and supported through factual creative research, developed and contextualised. We challenge our students to take a critical position in relation to existing theories and encourage new connections within the field of fashion that challenge traditional design boundaries.


The course team comprises many academics and industry professionals. We are committed to delivering academic learning of the highest quality. Staff will facilitate advanced personal investigation through research and creative expression through problem-solving within the broad subject field of fashion. The aim is to stimulate an inquiring mind through an analytically and creative approach in the application of advanced research methodologies and to challenge the minds of each individual in order to achieve their best standards and ambitions.

Jane Souyave is the Course Leader for the MA Graphic Design course at UCLan. She holds an MA in Design, Postgraduate Teaching Certificate in Higher Education and BA (Hons) in Graphic Design. Jane also has a high level of practice experience that she is able to share with her students as she worked in industry as a graphic designer on print based media for over 10 years. Although starting off her career in London, she returned north and worked at Building Design Partnership, one of the UK’s largest multi-disciplinary practices, before heading up a local design consultancy and then moving into teaching.

She has been a lecturer for 20 years and tutored students gaining many awards in national competitions throughout this time. She teaches across all areas of graphic design to both undergraduate and postgraduate students with additional responsibilities for course leader of the BA (Hons) Digital Graphics, MA Graphic Design and co-ordinator for the MA design programmes.

Louise Smith is Course Leader of BA (Hons) Fashion and Brand Promotion. Louise also teaches on BA (Hons) Fashion Brand Management. Louise is a graduate from UCLan’s BA (Hons) Fashion and Brand Promotion with Marketing and also has an MA Fashion and Lifestyle Promotion from UCLan.

Before joining the International Fashion Institute at UCLan, Louise worked as a Senior Visual Merchandising for two of the biggest department stores on the UK high street
Louise has built up numerous contacts over the years, which has allowed her to continue visual merchandising on a freelance basis outside of university. She works primarily for small independent retail boutiques and salons.
Louise also has experience in retail fashion buying, marketing and brand management, events management, editorial styling and visual communication.

Amy Prescott is currently second year tutor on BA (Hons) Fashion Design as well as MA Fashion Design tutor. Amy graduated with a BA (Hons) Fashion Design from the University of Salford and has since gained an MA Fashion Design from UCLan.

Since graduating from Salford University, Amy has worked for Burberry (three years), specialising in Womenswear outerwear. She has also worked for Baker Street Clothing supplying menswear outerwear to John Lewis, Next and JD Sports. Amy has been a freelance designer for George@Asda, Topman, Tesco and Debenhams.

How to Apply

You can apply for many of the postgraduate UCLan courses using our Online Application System.

For other postgraduate courses you can apply directly to UCLan by downloading a Postgraduate Application Form (.pdf 190KB) please also see our Postgraduate Application Guidance Notes (.pdf 158KB).


For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

For information on possible changes to course information, see our Important Information.


Apply now or see further information about postgraduate study and research. International students should visit our international pages.

Contact Us

Tel: +44 (0)1772 892400


Fees 2019/20

Full-time: £6,700 per year (UK/EU)
Part-time: £3,345 per year for first 2 years (UK/EU)

Tuition Fees are per year unless otherwise stated.

Further information:

For 2018/19 fees please refer to our fees page.

UK Government Postgraduate Loans Scheme

Details of the UK Government postgraduate loan scheme for students commencing a Masters Postgraduate programme for the 2017/18 academic year.

View further information

Learning Environment and Assessment

The Victoria Building is a modern, bright building with purpose-built studios and workshops, including photographic studios, audio visual and computer imaging facilities. It is close to the library, computer facilities, student union, cafés, bars, refectory, and the centre of Preston is only a five minute walk away. The University's Library has a well-resourced Art and Design section and a specialist librarian. The MA studio provides a range of facilities and work space.

The course is continually assessed through module requirements, allowing students to achieve target awards. Final modules are graded Pass, Merit, Distinction.


Opportunities for employment within the Creative Industries include: Brand Manager, Brand Consultant, Trend Analyst, Event Manager, Campaign Manager, Related Fashion Industries and Teaching Profession.

The opportunity for a structured work experience will be provided for every student who requests it. This is a major commitment by the University to help our graduates to reach their potential and thrive in their careers after graduation.

Study trips are an essential part of research activity that brings design to life. Throughout the programme, students are introduced to contemporary influences with international city trips and study visits to exhibitions and museums - Manchester, London, Berlin and New York have been regular trips in recent years (students will be required to pay for overseas trips/visits and these are, therefore, optional).