Digital Marketing

Digital Marketing BA (Hons)

Degree Apprenticeship

Digital Marketer - Level 6

On successful completion of the BA (Hons) Digital Marketing Degree Apprenticeship programme you will be able to demonstrate knowledge and understanding of Digital Marketing and subject areas while placing these within a wider organisational and contextual framework. The course focuses on you developing skills and competencies you can directly apply in your work environment. You will also have the opportunity to engage in a series of live projects that are supported by your employer and supervised by members of the course team.

A Digital Marketer Degree Apprenticeship is a degree you study for while working as an apprentice with an employer and is paid for by your employer and the Government.

This degree apprenticeship programme was designed in collaboration with our student body, industry experts, national and local companies. The course at UCLAN has been designed to a national standard, defined by the government for a job in a Digital Marketing role.

At the end of your course you will receive a BA (Hons) Digital Marketing (Digital Marketing Degree Apprenticeship) from the University of Central Lancashire. The programme will equip you to create a portfolio of evidence of your knowledge, skills and competencies as applied in your workplace.

By integrating academic theory with practical work experience, you will become more confident as you develop new skills. Your degree will help you into a wide variety of roles in Digital Marketing.

Benefits to the apprentice

  • Earn as you learn: full time employment while you study and no student debt as the degree is paid for by your employer
  • Accelerate your career
  • Develop into a professional role
  • Designed with flexibility to guide and shape your career.

Benefits to the employers

  • Enhance your workforce, addressing any skills and knowledge gaps
  • Attract new high calibre talent, particularly in harder to fill roles
  • Develop staff throughout their career through continual professional development
  • Improve staff retention and loyalty by providing them with a job, professional development, professional accreditation, and a high quality degree.

Read more information for employers

What does the programme lead to

The Digital Marketer will lead on the creation and execution of a digital marketing strategy. They recognise and respond to business opportunities and customer requirements through a range of digital channels (such as Social Media, Websites, email). They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation. 

Job Roles include; Online marketing executive, digital marketing executive, internet marketing officer, digital marketing officer.

Job Roles

Students will be working towards Chartered Marketer status and the course has accreditation from professional bodies e.g. The Institute of Direct and Digital Marketing (IDM). This provides students will appropriate industry recognised skills and enhancing their opportunity for career progression.

Working in industry

On successful completion of the BA (Hons) Digital Marketing Degree Apprenticeship programme you will be able to demonstrate knowledge and understanding of Digital Marketing and subject areas while placing these within a wider organisational and contextual framework.

The programme will equip you to create a portfolio of evidence of your knowledge, skills and competencies as applied in your workplace.

The course at UCLan has been designed to a national standard, defined by the government for a job in a Digital Marketing role.

Professional qualifications

On completion the apprentice will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing, Institute of Direct & Digital Marketing, and BCS, The Chartered Institute for IT, who will also recognise this apprenticeship for entry onto the register of IT technicians confirming SFIA level 3 professional competence.

UCLan works with employers to design and deliver degree apprenticeships and establishes the content and delivery of a programme according to their needs on an individual basis.

UCLan is committed to the principle of an apprenticeship being the development of an individual into a role of which the course is one component. What and how this is delivered is designed with the employer through the tailoring of delivery both mode and content.

Information for apprentices

AWARD TYPE: BA (Hons)
LEVEL: Level 6
START DATE: September 2019
LOCATION/CAMPUS: Preston or Burnley
DURATION: The Degree Apprenticeship is normally a 3 year programme followed by the end point assessment (certification of the completion of the apprenticeship) within 6-12 months.

FEES: Tuition Fees are paid by funding through the Employer and/or Government via the Apprenticeship Levy, meaning that you as the learner do not pay the standard tuition fee rates. Students on Degree Apprenticeships do not qualify for any funding from Student Finance.

How you can access the programme

Contact our course enquiries team on 01772 892400 or email cenquiries@uclan.ac.uk.

If you are already in a relevant job role, talk to your manager or your employer and share the programme information with them. They may be willing to support you through the Apprenticeship. Contact our Business Development team on 01772 895500 or email uclanapprenticeships@uclan.ac.uk for support.

Entry Requirements

Degree and Higher Apprenticeships have flexible entry requirements. We work closely with the employer and apprentice to consider previous qualifications and experience. This may also include consideration of year of entry.

Vacancies

You can register with the government Find Apprenticeship Service to receive updates on all Degree Apprenticeships.

Course Content

Level 4

  • MK1501 Marketing Principles
  • MK1502 Digital Marketing platforms
  • MK1503 Digital Behaviours    
  • MK1504 Social Media Communications
  • MK1505 Introductory Digital Marketing Project

Level 5

  • MK2501 Marketing Management
  • MK2502 Digital Design for Marketers
  • MK2503 Regulation Ethics and Trust
  • MK2504 Market Research and Consumer Insight
  • MK2505 Applied Digital Marketing Project

Level 6

  • MK3501 Marketing Strategy
  • MK3502 Data Analysis and Relationship Management
  • MK3503 Social Media Marketing and Optimisation
  • MK3504 Contemporary Digital Markets
  • MK3505 Strategic Digital Marketing Project

On successful completion of the BA (Hons) Digital Marketing Degree Apprenticeship programme you will be able to demonstrate knowledge and understanding of Digital Marketing and subject areas while placing these within a wider organisational and contextual framework. The course focuses on you developing skills and competencies you can directly apply in your work environment. You will also have the opportunity to engage in a series of live projects that are supported by your employer and supervised by members of the course team. 

Aims of the programme:

  • To develop an understanding of different domains of knowledge and the different perspectives brought to bear in the study and practice of digital marketing.
  • To develop the ability of learners to take responsibility for people, projects and operations needed to deliver positive impact towards the digital marketing function.
  • To enhance the learner’s intellectual and transferable skills through an academically rigorous programme of study.
  • To encourage engagement in research and its practical application in the digital marketing sector and business and management more generally.
  • To encourage the learner to contextualise learning in practice
  • To develop an understanding of different domains of knowledge from a range of perspectives in the study and practice of marketing in both domestic and international contexts.             

There is a strong focus throughout the degree on developing the skills and competencies required for career progression in digital marketing. This focuses on developing behaviours that encourage learners to reflect on their personal development and skills base. The project ‘stream’ looks to specifically develop the employability skills and personal development attributes of learners through three way conversation between academics, employers and learners, as well as undertaking a ‘live project’. This module is supported by teaching sessions throughout the academic year to encourage learners to continuously consider their own personal development and consider how their project can enhance their own practice. It also offers learners the opportunity to develop their end point assessments.

Learning Environment and Assessment

UCLan has an extensive array of learning resources both on and off campus. For those off campus there are many resources:

  • Electronic resources including e-journals and e-books
  • Search by Subject guides to help access journals and books, etc
  • Online access to other libraries and information services (perhaps closer to home) through local and national schemes such as Sconul Access.
  • Inter-Library Loans Service
  • Information Skills training programme
  • Access to IT help and advice from LIS Customer Support
  • The Remote Access services allow students to access their UCLan network account, the library's electronic resources and some core software applications from their own computer as if they were on-campus.

End Point Assessment

The Degree Apprenticeship programme includes an End Point Assessment (EPA) to check that students have met the Apprenticeship Standard competencies and are ready to join the profession with full occupational competence.

Read further information about EPA

Information for Employers

Apprenticeships allow the learner to combine work and study by mixing on-the-job training with classroom learning. An apprentice will be employed to do a real job while studying for a formal qualification, usually for one day a week at one of our UCLan campuses or training centres. By the end of their apprenticeship, they will have gained the skills and knowledge needed to either succeed in their chosen career or progress onto the next apprenticeship level.

Apprentices in every role follow an approved study programme, which means they’ll gain a nationally recognised qualification at the end of their apprenticeship.

AWARD: BA (Hons)
APPRENTICESHIP STANDARD: Digital Marketer - Read more
LEVEL: Level 6
FUNDING BAND: Maximum funding: £21,000
View more information on Levy and Non-levy paying organisations and eligibility.

Funding bands range from £1,500 to £27,000 and sets the maximum amount of digital funds an employer who pays the levy can use towards an individual apprenticeship.

How to access the programme

Contact our Business Development Team:
Telephone: 01772 895500, email: uclanapprenticeships@uclan.ac.uk

Further Information about Degree Apprenticeships

Important Information

Contact Us

This course is based in the Lancashire School of Business and Enterprise
For more information, contact Business Development on 01772 895500 or email uclanapprenticeships@uclan.ac.uk

Standard

The Apprenticeship Standard along with the degree qualification forms the degree/higher apprenticeship programme. View the standard.

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2019 Entry |
For information on possible changes to course information, see our Essential and Important Course Information.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.