Jean Metcalfe

Lecturer (Tourism, Hospitality and Event Management)

Lancashire School of Business and Enterprise

Greenbank Building, GR148

+44 (0) 1772 89 4643

Jean teaches across the Tourism, Hospitality and Event Management programmes, currently leading modules in Consultancy, International Corporate Hospitality Management and Management Development. She has a wealth of relevant experience in Higher Education, Recruitment Consultancy, Public Relations and Corporate Training, having also worked at Senior Management level in UK Regional Tourism Boards and the International Convention sector.


  • Fellow, Higher Education Academy (awarded 2007)

Full Profile

Employment History

Before joining the University, initially in 1996, as a lecturer and programme leader, Jean was Director at Greater Glasgow Tourist Board and Convention Bureau with responsibility for all Visitor Services and for the successful completion of a £2 million visitor centre development in the heart of the city. Prior to this, she was the Public Relations and Training Officer for Cumbria Tourism, working closely with public and private sector organisations to promote the region. Her early career was spent in Manchester, initially as a consultant for an independent tour operator, specialising in the USA and Canada, and then as a Recruitment Consultant with an established client list including international legal, accountancy and P.R. firms plus Manchester Airport and Granada Television.

More recently, Jean has also worked for two other Higher Education Institutions as a Senior Lecturer and course leader, specialising in Tourism Destination Strategy and International Corporate Events, additionally developing a successful Events Management undergraduate programme.  She returned to UCLAN in 2015 as a part time member of the academic staff team within the Division of Tourism, Hospitality and Event Management (THE). In addition to leading modules for second and final year students, Jean provides a monitoring and quality support role for THE modules delivered in Cyprus.


  • Fellow Higher Education Academy, 2007
  • PGCE University of Central Lancashire, 2000
  • PG Dip. Tourism Management, Manchester Metropolitan University, 1982
  • B.A. (Hons) History of Art, Leeds University, 1981


Dunn, C, Pritchard, A and Metcalfe, J (2014) Sustainable Foundation Degree Development, Conference presentation for QAA, Wales (seminar paper)

Metcalfe, J (2006) Tourism Business Opportunities and rural diversification, Seminar for Women in Rural Enterprise (WIRE) Annual National Conference, Harper Adams University College, Newport, Shropshire

Ferguson, M., Metcalfe, J and Slater, D, (2002) Placement – a better experience for Tourism students in SMEs?  International Conference for small firms in tourism and hospitality, Leeds Metropolitan University. Published in Conference Proceedings.

Metcalfe, J (2000) Women’s experience of working in Higher Education within a Rural Further Education College, presented at Women in Higher Education Conference, Coventry University

Teaching activities

  • Module leader for final year Tourism, Hospitality and Events Management undergraduate Consultancy Project and Management Development.
  • Module leader for second year International Corporate Hospitality and Business Events module and tutor for second year Talent Management.
  • Undergraduate and Masters Dissertation supervisor.
  • Link Tutor/Quality advisor for Tourism, Hospitality and Event Management UCLAN Cyprus provision.

Research Activities

Current research interest:

  • Embedding Employability within the Tourism, Hospitality and Event Management undergraduate Curriculum.

External Affiliations and Roles

  • External Examiner Manchester Metropolitan University Partner H.E. programmes in Tourism and Events
  • External Examiner Warwickshire College Group H.E. programmes in Business, Events and Finance.