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Dr. Gillian Rodríguez

Senior Lecturer in Marketing

Lancashire School of Business and Enterprise

Greenbank Building, GR330

+44 (0) 1772 89 4713

grodriguez@uclan.ac.uk

Subject Areas: Marketing

Gillian is course leader for MSc Marketing Management, she is teaching a range of modules from International Marketing to Marketing of Services and Thinking and Writing for Postgraduate Study.  She is a Fellow of the Higher Education Academy.

Full Profile

Gillian is course leader for MSc Marketing Management, she is teaching a range of modules from International Marketing to Marketing of Services and Thinking and Writing for Postgraduate Study.  She is a Fellow of the Higher Education Academy.

Her personal research interests include brand development for regional meats, SME agriculture marketing and sustainability. Her first degree was in Latin American Studies at The University of Portsmouth, a Masters in Marketing and Development was from the University of Hull, and her PhD was completed at The University of Newcastle upon Tyne,

Gillian’s previous commercial work includes the responsibility for marketing components of International Fisheries Development Projects in France, Spain, Romania, Poland, Sarawak, Kenya, Uganda and The Gambia.

 

Research

Researching the brand development process for regional meats.

Teaching

Various marketing modules including brand management and the marketing of services.

External Activities

Fellow of the Higher Education Academy since 2007