Cheryl Gordon

Senior Lecturer in Retail Management

Lancashire School of Business and Enterprise

Greenbank Building, GR265

+44 (0) 1772 89 4772

Subject Areas: Retail Management

External Activities

Validation external for Staffordshire University Business degrees in the far east.
Member of the Special Interest Group (SIG) for Retailing.


1999 – 2000 - Loss Analyst, C&A
1998 – 1999 - Retail Buyer, BeWise Ltd
1994 – 1998 - Retail Buyer, Fenwick Ltd
1993 – 1994 - Retail Design Assistant, M&S
1992 – 1993 - Retail Design Assistant, Beatties
1992 – 1994 - Head of Marketing, Douai Business School
1990 – 1992 - Research Fellow, Wolverhampton University


2001 to date - Full member of the Higher Education Academy

1994 - Diploma d’etudes approfondies, SupDeCo Lille

1990 - BA Business Studies (2:i),Sheffield University

Research Activities

Current Research Projects

Ongoing marketing projects for the Kirkham Town Business Consortium

Current Specialist Research Interests - “Retailing to Children: atmospherics, semiotics and behavioural responses”

Completed Research Projects (Since 2001, Starting With The Most Recent)

2007 Opening of the Realistic Work Environment Store (CETH) on campus.

2006 to date - Contributing to MEd studies: “Improving Effectiveness within Student Feedback in

Higher education action research project investigating feedback systems at local and University wide levels.

“What’s new about the new consumer.” Research project on compulsive shopping behaviours.

2003 Submission for PlaceNet Conference “Managing Placements within the QAA Review System – Following the Precepts” This is a paper debating the feasibility of implementing the Precept Benchmark Guidelines produced by the QAA for placement management within the review system.

2003 ‘Negotiated Learning in Higher Education’ Teaching, Learning and Research Development week, UCLan.