Caroline Holliday

Course Leader – BA (Hons) Business and Marketing and the Chartered Institute of Marketing (CIM)

Lancashire School of Business and Enterprise

Greenbank Building, GR330

+44 (0) 1772 89 4609

Subject Areas: Marketing and Public Relations

With 26 years teaching experience in the subjects of marketing and employability skills Caroline is very passionate about teaching and working in the areas of Marketing, Public Relations, Business and Management. As a Chartered Marketer she is also a marketing practitioner and shares this experience as part of the management team of the CIM Lancashire Branch who deliver guest speaker events at UCLan. Caroline is also a Fellow of the Higher Education Academy.

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Full Profile

Caroline is the Course Leader for the BA (Hons) Business and Marketing and the Chartered Institute of Marketing. This gives her the opportunity to work with individuals from the Marketing, Public Relations and Business industry and enables her to keep abreast of current marketing and public relations practices. She is also a Senior Lecturer in Marketing and teaches undergraduate students in areas of marketing, business and employability skills.


  • MA in Marketing and Public Relations, University of Central Lancashire, 2013.
  • Chartered Institute of Marketing Postgraduate Diploma, Wigan and Leigh College, 1994.
  • Certificate in Education, University of Manchester, 1992.
  • Higher National Diploma in Business and Finance, University of Bolton, 1987.

Membership of Professional and Learned Bodies

  • Chartered Marketer – since 2010.
  • Member of the Chartered Institute of Marketing (MCIM) – since 1995.

External Activities

External Examiner – MSC International Marketing – Sheffield Hallam University - 2016-2020.

Member of the CIM Lancashire Branch team responsible for putting on guest speaker events for students and staff within the Lancashire School of Business and Enterprise and for contacts in the marketing and public relations industry.

External Advisor – Business and Management single and combined degree and Marketing and Public Relations combined degree – University of Chester – 2011.


Knowledge Transfer Partnerships at UCLan.


MK 3025 – Advertising, Marketing and Business Client Project.

Teaching Activities and Responsibilities

Caroline teaches undergraduate and digital marketing apprenticeship students on marketing and employability related modules. She is also a placement supervisor.