Lancashire School of Business and Enterprise
Greenbank Building, GR327
+44 (0) 1772 89 4760
Subject Areas: Marketing and Public Relations
Maria Sherrington is a Senior Lecturer in Marketing and the Course Leader for the BA (Hons) Marketing and BA (Hons) Advertising and Marketing Communications courses. Her teaching includes the areas of marketing concepts, social marketing, corporate social responsibility as it relates to marketing and contemporary issues within digital marketing communications. Maria’s research interests lie within the area of food marketing, specifically food advertising targeting young consumers. She has worked in a range of marketing communication positions in the UK, Sweden and Germany, covering industries including marketing consultancy, manufacturing industry and the not-for-profit sector.
Maria Sherrington joined the University of Central Lancashire in 1998. She gained her first degree, a BSc (Hons) in International Marketing at the University of Mälardalen in Sweden in 1995. Following work in a marketing communication position with a Swedish developer of engineering software, she joined a marketing consultancy in Dresden, Germany. There she gained invaluable first-hand experience of assisting organisations in implementing the marketing concept in a formerly planned economy. Maria obtained an MA (with Distinction) in International Marketing at the University of Central Lancashire in 1997 and subsequently gained an international marketing communication position within UK manufacturing. Maria also has experience from working in a marketing communication position in the not-for-profits sector in the UK. She holds a PhD from the University of Liverpool. Her PhD thesis is entitled ‘Childhood obesity and television food advertising – Advertising of healthy eating to adolescents guided by the principles of social marketing’.
Sherrington, A. M., Oakes, S. and Hunter-Jones, P. (2018). Amplifying the voices of young consumers in food advertising research. Pp. 246-268 in Gbadamosi, A. (Ed.). Young Consumer Behaviour: A Research Companion. London: Routledge.
Sherrington, A. M. (2014). Swedish teenage consumers seen through collages. Paper presented to the Academy of Marketing Conference 2014, University of Bournemouth.
Sherrington, A. M. and Oakes, S. (2013). Swedish adolescents’ perception of food advertising: What can we learn from a hitherto unqualified consumer group? Academy of Marketing Conference 2013, University of Cardiff.
Sherrington, M. (2011). TV advertising to children in Sweden and the UK. In Patterson, A. and Oakes, S. (Eds.). Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, University of Liverpool.
Maria’s main research interest is advertising to young consumers with an emphasis on topics related to the conflict between healthy eating and fast food advertising. Her research mission is to understand how marketing can be used to address the rapidly growing problem of childhood obesity.
Module Leader for MK1551 Marketing Concepts, MK2553 The Responsible Marketer and MK4524 Contemporary Issues in Digital Marketing Communications