New Dean of the School of Business appointed

12 April 2023

Dr Steven Rhoden will join UCLan in July.

We are delighted to announce that Dr Steven Rhoden will be joining the University of Central Lancashire (UCLan) as the new Dean of the School of Business and Professor of Innovation and Enterprise from July.

Steven has over 19 years’ experience in higher education which has been spent at Manchester Metropolitan University and most recently as the Head of the Department of Marketing, Retail and Tourism, based in the Business School.

He is the President-elect and current Vice President of EuroCHRIE (European Council on Hotel, Restaurant and Institutional Education) and sit on its Executive Board of Directors. Earlier this year he was appointed as Visiting Professor for the Zealand Academy of Technologies and Business (Denmark) to support the establishment of a community of pedagogic scholarship practice and innovation in business engaged teaching and learning.

"It is an honour to be joining the School of Business in July. I know it to be a fantastic place to work, full of outstanding educators and researchers who have great links with business and are passionate about creating opportunities that make a difference to students and the communities we serve."

Dr Steven Rhoden, UCLan's new Dean of the School of Business

Steven has previously served as EuroCHRIE Federation Secretary (2019-2022) and UK Area Consultant (2012-2019) and is a Chartered Association of Business Schools Certified Management and Business Educator (CMBE) and a member of the Institute of Travel and Tourism, and the Institute of Place Management.

His areas of research expertise include transport and tourism and the experience economy. His work focuses on consumer travel experiences, providing applied solutions to businesses and advancing theoretical knowledge on mobile place making and the positive utility of travel. Steven has published research papers in peer-reviewed academic journals and presented at many tourism and transport conferences.

Of his appointment, Steven said: “It is an honour to be joining the School of Business in July. My connections with UCLan go back many years through my networks with colleagues from across the School. I know it to be a fantastic place to work, full of outstanding educators and researchers who have great links with business and are passionate about creating opportunities that make a difference to students and the communities we serve. I very much look forward to meeting colleagues over the coming months.”

Dr Steven Rhoden, UCLan's new Dean of the School of Business and Professor of Innovation and Enterprise
Dr Steven Rhoden, UCLan's new Dean of the School of Business and Professor of Innovation and Enterprise