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akeaveny

Tony Keaveny

Lecturer
School of Sport and Health Sciences
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Tony teaches Marketing, Communications, Advertising, Strategy and Sponsorship and supervises dissertations at both undergraduate and post graduate level. He is a member of the Sport Business Management team that won the Real World Learning and Course Team of the Year award at the University of Central Lancashire Golden Roses event in 2019.

Tony teaches both BSc Sport Business Management and MSc Sport Business Marketing specialising in Advertising, Branding, Contemporary Issues, Marketing of Sport, Marketing through Sport and Sponsorship.

Tony has an MBA from Manchester Business School, PGCert Learning and Teaching in Higher Education, BA(Hons) Business Studies specialising in Marketing and is a Fellow of the HE Academy Prior to joining the University of Central Lancashire Tony led high-performing Sales and Marketing teams consistently exceeding £ multi-million targets in Advertising, Sponsorship and Promotions across Digital, Mobile, Radio, Print, Television and Press with companies including EMAP, Capital Radio and The Daily Mail. He worked at a number of leading Advertising Agencies in London, in Media Planning and Buying roles. He managed successful sales teams that, after extensive annual surveys of the advertising marketplace, that were voted “Sales Team of the Year” for four years running as Regional Sales and Marketing Director at Emap, Capital Radio Group and the Daily Mail. He has extensive experience in Advertising, Marketing, PR, Research, Media, Training, Communications and Digital. Enterprising and adapt well to emerging technologies especially Mobile, Digital and Social Media supported by business acumen gained from an MBA from Manchester Business School 2001. In 2002 he founded Digital Sales Limited, selling to Advertising Agencies and Clients across the UK representing and selling a range of Digital Services for clients including: Channel 4, selling advertising and marketing opportunities on the interactive network that exists under the Channel 4 brand. Entertaining, and content rich websites, that in turn offer the viewer a continuous and total web experience. Enpocket the Global mobile media company that provides integrated mobile advertising and marketing services. Developed mobile sales strategy, sales presentations and reporting systems for advertising agencies, clients and publishers. Sold the entire mobile inventory for News International mobile sites, and the first WAP site Enpocket developed. Mediarun Limited, selling Search Engine Optimization, site optimization for natural search listings, Performance Display Advertising increasing the volume of traffic to sites through sales on either a CPM, CPC or CPA basis, plus premium site representation. He managed an audit of the New Business Department of one of the UK’s top 10 fastest growing agencies Mediavest Manchester, formulating a strategy for organizational change, during a period where billings increased 46% from £117m to £171m. He worked with innovative start up technology organisation delivering the Award Winning Mobile Visual Search campaigns for clients and media owners including Bauer, Fiat, Haymarket, Lacoste, Liverpool Victoria, Manchester United and UK Living.

  • MBA, Manchester Business School, Manchester University, 2001
  • PGCert Learning and Teaching in Higher Education, University of Central Lancashire, 2016
  • BA (Hons) Business Studies, Hull College of Higher Education, 1980
  • Member of the Sport Business Management team that won the Real World Learning and Course Team of the Year award at the University of Central Lancashire Golden Roses event in 2019
  • Sales Team of the Year for four years running as Regional Sales and Marketing Director at Emap (2000), Capital Radio Group (1999) and the Daily Mail (1997 and 1998)
  • Advertising
  • Branding
  • Contemporary Issues
  • Marketing of Sport
  • Marketing through Sport and Sponsorship.
  • Fellow of the HE Academy
  • Member of The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA)