Dr Paul Fallon
Senior Lecturer and International Lead for Tourism, Hospitality and Events
Lancashire School of Business and Enterprise
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Paul is a Senior Lecturer in THE Division, where his is responsible for teaching at UG and PG level as well as being the international Lead (for development and management of international partners. Paul has almost 20 years teaching experience gained from teaching, and managing projects, at four UK HEIs and their international partners (including in China, Singapore, Malaysia and Switzerland). Paul plays an active role in the wider academic community, with duties including: substantial external examining and review work; viva voce examinations; as an active researcher with a broad range of interests, including consumer behaviour and experience; and regular review work for THE-related journals.
Paul combines teaching at UG and PG level with work with international partners in China and Malaysia. He is also very interested in the development of international learners, and has co-presented an internal LSBE workshop aiming to explore, and challenge participants’ perceptions about Chinese students’ learning experiences. The workshop adopted a triangulation-type approach utilising (1) the ‘ABC’ model and (2) perspectives from both Chinese and UK-based teachers. Co-presenters included lecturers from Chongqing University of Education. He is also a member of the AACSB application team for School of Business. Paul also actively contributes to the wider THE community: member of the Network of Tourism Academics; editorial and review work (journals, books and conferences); external examiner (UG and PhD) - see Experience section.
Paul worked in a series of hospitality, sales and marketing environments before returning to academia in 1996 to study for his BA Hons in Hospitality Management. Following graduation he completed a PGCE, and started part-time teaching and PhD study at University of Salford. Since 2009, he has taught at University of Wolverhampton (2010-2013) and Sheffield Hallam University (2013-2017). In addition to teaching at UG and PG levels, these roles have also included research, PhD supervision, project management with international partners, and development of industry links for placements. Paul also actively contributes to the wider THE community: member of the Network of Tourism Academics; editorial and review work (journals, books and conferences); external examiner (UG and PhD).
- Editorial and Review Work: External review work for Tourism Management, Tourism Analysis, International Journal of Tourism Research, Tourism Review, International Journal of Culture,
- Tourism, and Hospitality Research External Reviewer for the 25th Council for Hospitality Management Education Conference (CHME)
- Belfast, 2016 Scientific Committee member for the 2nd International Conference on Contemporary Marketing Issues (ICCMI)
- 2014 Member of the ‘Event Education – An International Perspective’ Panel at the 3rd Event Education and Research Network Australasia Symposium, Australia, July 2009
- External Reviewer for the Australian Centre for Event Management (ACEM) 5th International Event Management Research Conference, Australia, July 2009
- Member of the Editorial Panel for the Emerald Journal Worldwide Hospitality & Tourism Themes (WHATT) 2008 Special Issue ‘What are the practical and psychological barriers to HACCP in the hospitality industry and how have they been overcome?’ External Reviewer for the Advances in Tourism Marketing Conference (ATMC), Valencia, September 2007
- Member of Editorial Review Board for International Journal of Consumer Studies (Leisure and Tourism fields) External Examinerships and Advisory Work: External Advisor for De Montfort University/Leicester College validation of BA (Hons) Tourism and Event Management Top-Up (June 2019)
- External Examiner for FdSc Tourism Management, Hospitality Management and Event Management at Belfast Metropolitan College (September 2016)
- External Examiner for BA Hons International Tourism Management programmes at University of Central Lancashire - UCLan (2015-16)
- External Examiner for HND/C Sports/Tourism Management programmes at Swansea Metropolitan University (2012-2016) External Examiner for HND/C Sports/Tourism Management programmes at Swansea Metropolitan University (2012-2016)
- External Examiner for BA Hons Tourism Management, Strategic Tourism Management and Events Tourism Management at University of Gloucestershire (October 2012-2016)
- External Examiner for BA/FDA Tourism, Aviation and Event Mangement programmes at Buckinghamshire New University (2008-2012) External Advisor for the revalidation of partnership proposals for: FdSc International Hospitality and Tourism Management, FdSc International Travel and Tourism Management and FdSc Hospitality and Tourism and Events (delivered by partner colleges) at Ulster University (December 2014)
- External Advisor for the Academic Approval of partnership proposals for: BSc (Hons) Business and Events Management, BSc (Hons) Business and Hospitality Management, and BSc (Hons) Hospitality and Tourism Management. for the College of Business and Law, University of Salford (January 2014)
- External Advisor for the re-validation for BSc (Hons) Tourism Management for Manchester Metropolitan University (September 2012)
- Executive Certificate in Event Management, London Metropolitan University, June 2008
- PhD, University of Salford, awarded June 2006: "Measuring visitor satisfaction with Orlando, Florida: a comparison of conceptual models and first-timer and repeater segments’ behaviour"
- Post Graduate Certificate in Education, Bolton Institute, Sept 1998 – June 1999
- BA (Hons) 1st Class in Hospitality Management, University of Salford, Sept 1996 – June 1998
- Certificate in Business Administration, University of Salford, Jan – Sept 1995
- B/TEC HND in Business and Finance with Languages, Salford College of Technology, Sept 1983 – June 1985
- Association for Tourism in Higher Education (ATHE) 2015
- 'Making the Case' Award for a Teaching Project sponsored by VisitEngland
- Consumer behaviour and marketing in THE
- Member of ATHE (Association for Tourism in Higher Education) Executive Committe
Paul has a range of research interests and has generally been opportunistic in the development of his publications:
Books:
- P. Robinson, Fallon, P., Cameron, H., and Crotts, J. (2016) Operations Management in the Travel Industry, 2nd ed. Oxon: CABI.
- Individual Publications: Fallon, P. (2008) Monitoring visitor satisfaction with destinations using the expectations, importance and performance constructs. In A. Woodside and D. Martin (eds) Tourism Management: Analysis, Behaviour and Strategy. Oxon: CABI Publishing, pp 424-458.
Joint Publications:
- Brown, A., Donne, K., Fallon, P. and Sharpley, R. (2019). From Headliners to Hangovers: Digital Communication in the British Rock Music Festival Experience. Tourist Studies, November.
- Stalmirska, A., Whalley, P. and Fallon, P. (2019) Food as a component in destination marketing. In N. Kozak and M. Kozak (eds.) Tourist Destination Management. NY, USA: Springer, pp 123-141.
- Fallon, P. and Robinson, P. (2017). ‘Lest we forget’: A veteran and son share a warfare tourism heritage experience. Journal of Heritage Tourism, Vol 12, Issue 1, Children, Families & Heritage, pp 21-35.
- Oriade, A., Fallon, P. and Tan, QQ (2014). Service Quality and Customer Satisfaction in the Chinese Fast Food Sector: A Proposal for the CFFRSERV Scale. Advances in Hospitality and Tourism Research.
- Schofield, P. and Fallon, P. (2012) Assessing the Viability of University Alumni as a Repeat Visitor Market. Tourism Management, 33 (6), pp 1373-1384.
- Southall, C. and Fallon, P. (2010) LGBT Tourism. Chapter 15 in Robinson, P., Heitmann, S. and Dieke, P. (eds.), Research Themes in Tourism. Oxon: CABI, pp 218-232.
- Fallon, P. and Hyde, P. (2009) Continual improvement of an event: An evaluation of the 2007 and 2008 ‘One Earth’ Festivals. Proceedings of the International Event Management Summit. Australian Centre for Events Management.
- Fallon, P. and Schofield, P. (2006) The dynamics of destination attribute importance. Journal of Business Research, 59, pp 709-713.
- Fallon, P. and Schofield, P. (2004) First-time and repeat visitors to Orlando, Florida: a comparative analysis of destination satisfaction. In G.I. Crouch, R.R. Perdue, H. Timmermans and M. Uysal (eds.) Consumer Psychology of Tourism, Hospitality & Leisure, Vol 3. Oxon: CABI Publishing, pp 203-214.
- Fallon, P. and Schofield, P. (2004) ‘First-time versus repeat visitor satisfaction: the case of Orlando, Florida. Tourism Analysis, Vol 8 (2-4), pp 205-210.
- Fallon, P. and Schofield, P. (2003) ‘Just trying to keep the customer satisfied’: a comparison of models used in the measurement of tourist satisfaction. Journal of Quality Assurance in Hospitality and Tourism, Vol. 4 (Nos. 3/4), pp 77-96.
- Fallon, P. and Schofield, P. (2003) A comparison of models used in the measurement of tourist satisfaction. In J.A. Williams and M. Uysal (eds) Current Issues and Development in Hospitality and Tourism Satisfaction. NY: Haworth Hospitality Press, pp 77-96.
- Schofield P. and Fallon, P. (2001) Measuring the importance of critical factors in restaurant service quality performance evaluation: a triadic perspective. Conference Proceedings from the 1st International Conference on 'Consumer Satisfaction in Tourism and Hospitality Research', Oxford Brookes University, pp 159-182.
- Fallon, P. and Schofield, P. (2000) Service quality performance measurement and triadic interaction: a comparative analysis of stakeholder perspectives using TRIQUEST. Journal of Quality Assurance in Hospitality and Tourism, Vol 1 (3), pp 29-48.
- Network of Tourism Academics
- Individual Papers:
- Fallon, P. (2009) Overseas Backpackers in the UK.Keynote presentation given at the British Educational Travel Association (BETA) Youth Industry Seminar, St Paul’s Cathedral, London, 23rd March
- Fallon, P. (2007) Monitoring visitor satisfaction with destinations using the expectations, importance and performance constructs.5th Symposium of Consumer Psychology of Tourism, Hospitality & Leisure, University of South Carolina, June 4–6
- Joint Papers:
- Brown, A., Donne, K., Fallon, P. and Sharpley, R. (2019).From Headliners to Hangovers: Digital Communication in the British Rock Music Festival Experience. Association for Events Management Education (AEME) Events Management Educators Forum, University of Hertfordshire, July 3-4
- Fallon, P. and Jarratt, D. (2018) Film tourism: an academic perspective. Fifth Sheffield Business School Destination Marketing Symposium: ‘Film and Television Tourism: Moving Images, Moving People, Moving Experiences. Sheffield Hallam University, February 14
- Fallon, P. (2016).‘Lest We Forget’ – Remembering wartime experiences through tourism.
- Packaging up Death and the Dead’ for the Contemporary Visitor Economy: A Dark Tourism and Heritage Perspective. Part of the ‘Encountering Corpses’ project funded by the Economic and Social Research Council (ESRC) Seminar Series 2014 – 2017. October 23, https://www.uclan.ac.uk/news/former-prison-is-fitting-setting-to-explore-death.php
- Stalmirska, A., Whalley, P. and Fallon, P. (2015).Multisensory and authentic experience of food tourism as a differentiation factor for tourism destination marketing. EuroCHRIE 2015 Conference, Manchester, October 14-16.
- Hyde, P. and Fallon, P. (2011). Investigating Visitor Perceptions of a Multi-Site Event: The Case of Chester’s Heritage Open Days 2010. Association for Events Management Education (AEME) Events Management Educators Forum, University of Wolverhampton, Telford, July 13
- Rembielak-Vitchev, G. and Fallon, P.(2010) Identifying ‘Basic’, ‘Performance’ and ‘Excitement’ Factors within the Context of Higher Education.Paper presented at the Fifth International Conference on Higher Education Marketing (ICHEM), Southampton Solent University, March 28-30
- Hyde, P. and Fallon, P. (2010) The Evaluation of an Environmental Festival: the Implications for Event Management and Future Research.The Institute of Environmental Management and Assessment’s (IEMA) Knowledge Exchange, Manchester Conference Centre, January 27.
- Fallon, P. and Hyde, P. (2009) Reviewing Events with the Use of Visitor and Participant Surveys: a One Earth Festival Case Study.The International Event Management Summit. Griffith University, Australia, July 6-8
- Marsh, J. and Fallon, P. (2008) Overseas Backpackers in the UK – an Important Market Segment.ATLAS Backpacker Research Group Meeting: ‘Backpacker Mobilities? An Expert Conference on Backpacker Tourism’.Himachal Pradesh University, Shimla, India, March 26-28
- Fallon, P. and Schofield, P. (2007) Destination Marketing Organisation Networking: The Potential of University Alumni as a Short Break Market Segment.Advances in Tourism Marketing 2007 Conference ‘Destination and Event Marketing: Managing Networks’, University of Valencia, September 10-12
- Fallon, P. and Schofield, P. (2007) Segmenting and Profiling the Alumni Market for UK Cities Using Motivations and Constraints.5th Symposium of Consumer Psychology of Tourism, Hospitality & Leisure, University of South Carolina, June 4–6
- Fallon, P. and Schofield, P. (2007) Designing inclusive and sustainable urban infrastructure with GIS-P (Geographic Information Systems for Participation) applications: Engaging ‘hard-to-reach’ communities in the planning process.IAS Symposium ‘Engaging HEIs in Business and the Community: A Learning Perspective’, Lancaster University Management School, May 22-23
Telephone:01772 894670
Email: Email:Dr Paul Fallon