Cliff teaches and leads across a range of modules at both undergraduate and postgraduate programmes in Sports Coaching. His area of expertise is in coaching pedagogy, coach development and sport and international development. Cliff's draws upon a wide range of experience in the field that includes Professional Football, Table Tennis and Sport for Development.
Cliff’s professional interests are relatively wide having published and presented at several national and international conferences. His main responsibility is as course lead for the MSc in Sports Coaching but also supervises Doctoral level, research students. His research interests are focused on coach education and the role of sport for development. Much of Cliff’s work includes working with several governing bodies of sport, developing, and supporting their coach education programmes.
In 2009, Cliff was appointed, by UK Sport to act as a consultant to the International Coach Education System (ICES) as part of the London Olympic Legacy Programme. In the same year, Cliff set up the UCLan Sport for Development Project which was recognised as contributing to the 2012 International Olympic Legacy programme. This Sport for Development project continues to this day and provides UCLan students with the opportunity to travel to Zambia to work with key NGO’s in Zambia. He is currently an FA Coach Mentor and Coach Education Tutor for both the FA and England Table Tennis.