Alex is passionate about the power of events to unite and inspire - particularly in relation to his other passion: music! His focus covers events large and small with particular focus on the social impact of event experiences. As module leader and tutor on undergraduate 'live' event modules, Alex supports and tutors students in planning and delivering events to support local charities. He is primarily active in music events research but holds a wide range of interests across tourism and events.
Alex is a module tutor/ leader on a range of modules at all levels within the Division of Tourism, Hospitality & Events. He also supervises undergraduate and postgraduate research projects whilst pursuing his own research interests.
Alex has been involved in event management since organising gigs for local bands as a teenager. After completing the BA (Hons) Event Management degree at the University of Central Lancashire, during which he continued to deliver events, Alex worked for four years in corporate events for on projects for a wide range of businesses, from local to blue-chip multinationals. After working two winter seasons in La Rosière, France, for a market-leading ski holiday provider, Alex joined us in 2014 and has continued to manage a variety of internal events whilst delivering modules across the Division of Tourism, Hospitality and Events. In 2018, after completing his PhD within our Institute for Dark Tourism Research, Alex took on module leadership for the 'live' event modules, supporting students to achieve their goals as event professionals. In 2017 he contributed to a European Parliament study on tourism labelling, but Alex's main research interest is music events and how they are experienced.
- PhD, The Commodification of Dark Tourism: Conceptualising the visitor experience, University of Central Lancashire, 2018
- PGCert, Business Research Methods, University of Central Lancashire, 2014
- BA (Hons) Event Management, University of Central Lancashire, 2011
- Event Management
- Music events & experiences
- Dark tourism
- Events and well-being
- Visiting tutor to Xiamen University, China, 2018-2020