UCLan graduate flying high with SJM Concerts

UCLan Public Relations graduate, Kara McCabe, has excelled her career in the music industry and is now Head of PR at SJM Concerts.

Kara always wanted to work in the entertainment industry and choosing to study at UCLan was an easy decision for her to make. She was attracted to the BA (Hons) Public Relations course as she would be able to explore all aspects of communication from politics to internal communications. The ability to work in a consultancy capacity was also really appealing to her.

Whilst at University, Kara worked and gained valuable experience which equipped her with the skills and contacts to pursue her ultimate dream job as a music publicist.

Before officially graduating in 2008, Kara started her full-time career working for SJM Concerts, one of the UK’s leading concert promoters. She got to grips with the job straight away and found it to be her perfect job because of her passion for live music.

Kara has spent the last 15 years working for SJM Concerts, where each year has brought her new challenges especially with changes in the media landscape. She really enjoys the TV and radio promotion of the artists she’s worked with and has achieved great results.

In her current role as Head of PR, Kara handles national, regional, broadcast, online and music press for gigs and tours across the country. Kara is proud to work for SJM Concerts, with the company regularly winning awards for best concert promoter. She cites: “It’s wonderful to be part of a strong company and I’m very fortunate to work with some amazing artists.”

"Studying for my degree gave me a strong work ethic to handle adult life. I was juggling so many jobs as well as studies and a social life. I can’t recommend the University highly enough."

Kara McCabe, UCLan graduate

Reflecting on her time spent at UCLan, Kara has some lasting memories. She recounted: “The support from staff, the wide array of opportunities, the best friends I have today and working at 53 Degrees doing PR whilst studying.”

Speaking of the impact her degree has had on her life, Kara said: “Studying for my degree gave me a strong work ethic to handle adult life. I was juggling so many jobs as well as studies and a social life. I can’t recommend the University highly enough.

When asked if she had any advice to graduates and those thinking of taking up study, Kara said: “Get as much work experience as possible. This will help you stand out and show you what the real world is like. Hard work and a good attitude is key.”

Kara McCabe, UCLan graduate and Head of PR at SJM Concerts
Kara McCabe, UCLan graduate and Head of PR at SJM Concerts

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