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Paresh Parmar

Senior Lecturer, Head of International Development and Partnership for the School of Arts and Media
School of Arts and Media

Paresh is an innovative and driven individual who consistently achieves exceptional results. His interests span all aspects of Fashion Brand Marketing and the development and use of digital technology within the creative industries. Holding a First-Class Honours Degree in Fashion Promotion and Master’s degree in Lifestyle Promotion has enhanced his pedagogical approaches to teaching and learning. This has been enhanced with his experience in setting up and managing a digital consultancy providing online business development alongside my role as non-executive director and trustee on the Board of HIVSport. The above has aided his teaching to a level where students taught have won multiple internationally recognised awards within their field of study. This has also provided the foundational knowledge to develop a research project called the Global Sound Movement (GSM) which in 2016 won ‘The Times Higher Education Award’ for ‘Excellence and Innovation in The Arts’. As a valued academic and industry professional his has managed the role of external examiner at London College of Fashion, Sheffield Hallam University and have aided on a number of validation panels in the UK and overseas for new and existing programmes. Paresh has complete understanding of course structures and HE qualifications along with excellent interpersonal skills assists me in my role of ‘Head of International Partnership and Business Development’ for the School of Art Design and Fashion.

Paresh's current roll (Head of International Development and Partnership for the School of Arts and Media) provides a useful link between the requirements of this role in research and international. Recent work focuses on setting up and developing partnership agreements, franchises, articulations and top up programmes whilst nurturing overseas recruitment for main campus across several courses, while maintaining strong relationships with education ministries, institutions and educational organisations across multiple continents. This ambitious approach to international duties and self-motivation ensures success across a number of projects and recruitment activities throughout China, Africa, Europe and Asia.

Over the years of teaching and course leadership Paresh's experience within the field of Fashion Brand Promotion/Management has enabled students to be seen in the most competitive edge of the fashion filed leading them to award winning status.

  • MA, Lifestyle Promotion, University of Central Lancashire, 2005
  • BA (Hons), Fashion Promotion with Sandwich, University of Central Lancashire, 2000
  • Times Higher Education Award, 2016 / Excellence and Innovation in The Arts’
  • Fashion Promotion
  • Fashion Management
  • International Business
  • International Partnerships