Amanda is the Course Leader to BA(Hons) Fashion Design and teaches a number of subjects including fashion design process, fashion illustration, experimental silhouette investigation and traditional pattern cutting methodologies. Amanda is part of the ‘Making Histories Visible’ Research group and has expertise in the textile heritage of Pennine Lancashire, modest dress and stories of migration surrounding the textile industry in Lancashire.
As Course Leader Amanda leads her dedicated team, pushing for change when needed, ensuring all teaching is current and relevant and that students receive the highest standard of education and pastoral care. She is focused on the importance of delivering quality work within demanding time frames and has led her team through both internal and external course review processes. She has been instrumental in working on issues around widening participation, gaining experience of project engagement with hard to reach communities. She has both participated in and organised significant exhibitions through her collaboration with The British Textile Biennial and The Festival Of Making and is a regular member of discussion panels for both events. Through her current role she has experience of working on international competitions, travel bursaries, and regularly creates end of year events having worked on fashion show production for over thirty years. Within her Research role Amanda also has experience writing successful bids and the application processes with two successful Arts Council England bids under her belt.
Amanda is a fashion designer who is passionate about educating and sharing her knowledge to empower a younger generations of fashion designers to make a difference. Upon graduation from The University of Central Lancashire in 1988 Amanda moved to Manchester and set up her own label with a studio in the Northern Quarter, which is at the heart of the creative, independent area of Manchester. Amanda gained much experience working on her own label from design and manufacture processes to sales and marketing. Her label, Odlin and Webb, sold to independent stores throughout the UK and Ireland. At this time Amanda was also involved in fashion show production, model casting and event organisation, building up an excellent network of industry contacts. Amanda began to consider moving into teaching as students working with her on placement commented how much they were learning with her hands-on approach. Amanda began teaching at several Colleges around the North-West before finally returning to UCLan in in 1996 to begin her teaching career.
- BA (Hons) Fashion & Textiles, University of Central Lancashire, 1986
- Postgraduate, Certificate in Education, Hopwood Hall College, 1988
- Modest dress and stories of migration surrounding the textile industry in Lancashire.
- The textile heritage of Pennine Lancashire in particular the life of Rachel Kay Shuttleworth and the textile collection she amassed which is housed at Gawthorpe Hall, Padiham (Gawthorpe Textile Collection) and the heritage textile stories linked to Queen Street Mill, Harle Syke, Burnley.