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Wednesday 7 July 2021

Lansona sets her sights on British Textile Biennial following award win

Industry-sponsored award presents exciting job opportunity

A local student’s ethical approach to fashion has put her in the running for a role with the prestigious British Textile Biennial.

University of Central Lancashire (UCLan) creative advertising student Lansona Kershaw has been shortlisted for a social media job with the British Textile Biennial after winning an industry-sponsored award at the University’s annual Degree Show celebrations.

Lansona impressed judges from The Super Slow Way arts programme with her Depop app ethical alternative campaign presenting the lifecycle of one product through collage. The 21-year-old from Bilsborrow won The Super Slow Way Award for Society and Sustainability Award, bringing with it the chance to impress the British Textile Biennial and land the role straight from University.

"This award has given me a chance to get a foot in the door of the fashion advertising industry. I am of course nervous about the interview but excited to be given the opportunity."

UCLan creative advertising student Lansona Kershaw

Former Kirkham Grammar School and Cardinal Newman College pupil Lansona said: “When my name was announced I was so happy. This award has given me a chance to get a foot in the door of the fashion advertising industry. I am of course nervous about the interview but excited to be given the opportunity.”

Super Slow Way director Laurie Peake said she was “particularly impressed and excited by the design work of Lansona.”

She added: “Lansona demonstrated not only superb skill but a keen and imaginative response to the challenges presented by fast fashion which is particularly pertinent to our British Textile Biennial programme.”

"Lansona demonstrated not only superb skill but a keen and imaginative response to the challenges presented by fast fashion which is particularly pertinent to our British Textile Biennial programme."

Super Slow Way director Laurie Peake

Lansona, who has also used her creative skills to create a National Student Survey (NSS) campaign for UCLan and reached a final of the industry backed Two+Two events for creative and marketing students, added: “I’m pretty open at this stage as to where my career will take me in the long term. I’m just excited to get started.”

Lansona’s work is on display as part of the UCLan 2021 Degree Show exhibition, which is available online now.

Depop - The ethical alternative. A campaign of print ads presenting the life-cycle of one product through collage01 / 02