The Imaginarium

The Imaginarium differs from a usability lab, its purpose is to transform into any space to evaluate ‘living’, ‘playing’ and ‘working’.

The goal is to focus on putting people within a familiar environment to co-design, co-implement and co-evaluate technological innovations. By empathising with people in this way, we can better understand their motivations, needs and behaviours.

The Imaginarium transforms the concept of a static lab where usability tests take place into a reconfigurable space. This allows us to rethink people’s needs and expectations to develop processes, frameworks, and prototypes.

The Imaginarium assists in transforming lives. By understanding people, their needs, motivations, and behaviours to flourish in education and life. By re-creating real-world environments to learn, study and play.

Detailed information


On request


The The Imaginarium can be found in CM225 of the Computing and Technology Building

General enquiry