Urban Based Wellness: Brand identity and packaging designs

Our Innovation Clinic team developed shelf-ready packaging designs and a brand identity solution for Urban Based Wellness’ new range of products.

The Brief:

To develop a distinctive brand solution that represents both product and service offer.

To create a range of packaging solutions.


  • Market distinction for the product to its intended audience.
  • Definition of a range build opportunity.
  • A design specification that ensures consistency to support competitive growth.
  • A strengthened business proposition.


"When I applied to the Innovation Clinic I had a concept in my mind but they have delivered way beyond my imagination. Huge thank you"

Marie Mulcahy, Managing Director at Urban Based Wellness

The Innovation Clinic are business development experts, who specialise in adding value to businesses through innovation, design and technology.

For more information about how the Innovation Clinic can support your business, please email innovationclinic@uclan.ac.uk or visit our page here.