Pudalicious: Brand identity, packaging and service design

Brand identity, packaging and service design for Pudalicious’ product range from our Innovation Clinic team.

The Brief:

Create a packaging design solution for the product range.

New brand identity design.

Develop a cohesive service design solution for an ecommerce site.


  • A brand and product visual proposition that is distinct and conveys the product qualities in a retail context.
  • Strategic business proposition support.
  • A design solution that stands out and resonates with a broad audience, enhancing its competitive advantage.


"The Innovation Clinic has done an incredible job of designing professional and premium assets for my business, whilst incorporating my personality throughout:- the use of colour, illustration techniques and overall designs are simply perfect. I am thrilled with the final design package and wholeheartedly recommend the Innovation Clinic."

Rachel Ratcliffe, Managing Director at Pudalicious

The Innovation Clinic are business development experts, who specialise in adding value to businesses through innovation, design and technology.

For more information about how the Innovation Clinic can support your business, please email innovationclinic@uclan.ac.uk or visit our page here.