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Posture Care Research: Competitor analysis and proof-of-concept testing

Our Innovation Clinic team provided assistance with competitor analysis and proof-of-concept testing for Posture Care Research’s Hugga® system.

The Brief:

Competitor analysis to determine potential USP for the Hugga® system and its potential place in the postural support and patient positioning product market.

Proof of concept testing through contact pressure recording and micro-movement measurement.

End-user feedback.

Result:

  • The competitor analysis identified that most products on the market lack empirical evidence, which highlighted the value of independent proof of concept research for the client.
  • The Hugga® system is now supported by an independent evidence base which supports its use in patient positioning and pressure management which can be used to direct future marketing strategies.

Feedback:

"The Innovation Clinic provided an independent report that we used at a conference (PMG 2019) actually won the poster presentation and has helped us begin to build our evidence base. We need to further that work, but it is a great start that is helping us open doors."

James Leinhardt, Managing Director at Posture Care Research