The Northern Dough Co.: Illustrations for a new look

With the help of the Innovation Clinic team, and working alongside the Wash Studio design team, Northern Dough launched a new-look packaging design, alongside a range of new products.

The Brief:

To develop impactful, illustrative brand assets for use on packaging and online platforms, working alongside the Wash Studio design team.


  • A set of versatile, illustrative brand assets that represent Northern Dough’s core values and provide a distinctive visual impact at retail.


"Three NPD lines launch in Tesco stores nationwide, all of which have been supported illustration wise entirely by the Innovation Clinic"

Amy Cheadle, Founding Partner / Sales and Marketing Manager at The Northern Dough Co.

The Innovation Clinic are business development experts, who specialise in adding value to businesses through innovation, design and technology.

For more information about how the Innovation Clinic can support your business, please email or visit our page here.