Digitalplus project helped local SMEs understand the benefits of digital technology
The Digitalplus project provided impartial advice and support to small and medium enterprises (SMEs) in Lancashire, with a focus on emerging digital technologies.
This project, funded by the European Regional Development Fund (ERDF) and delivered by the University of Central Lancashire (UCLan), provided digital solutions such as entry level Search Engine Optimisation (SEO) through to advanced approaches such as digital twinning. The project which ran from September 2019 aided 171 Lancashire-based SMEs.
One recipient of the project’s expertise was Granite House, a Lancashire based manufacturer who manufacture granite and quartz worktops. The company was able to move its main premises to Preston, using digital support from Digitalplus who mapped out the move virtually while in lockdown. The team used digital technology to create a digital twin so they could plan the entire move online. By scanning the Preston factory while it was empty, they were able to create an exact replica of the floor space on a computer, including lighting, doors, windows, electrical cabinets and internal structures.
Geoff Hills, Marketing Director at Granite House said:
"It was a pleasure working with the talented and professional team at Digitalplus. Their use of cutting-edge technology enabled us to accurately plan the layout of our new premises."— Geoff Hills, Granite House
Digitalplus provided a valuable service, supporting SMEs in Lancashire to increase their understanding and use of a wide range of digital technologies to improve their business performance. The project employed a strong rationale, aligning with sub-regional and national policy priorities at its inception, and remaining relevant to more recent policies which continue to recognise the important role that digital technologies can play in driving business growth, productivity, innovation, and resilience.
By providing advice, bespoke support and digital solutions, the project has helped to address market failures that primarily relate to a lack of skills, knowledge and understanding of digital technologies and their potential benefits.
Whilst this project has closed, the University actively supports regional businesses. Find out more through our Enterprise and Engagement Unit who will review your enquiry and signpost you to the most appropriate area of continuing support.