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AniMac: Calf jacket design development

Our Innovation Clinic team supported Calf jacket designer Animac to redesign their products.


Revised design using manufacturing methods and materials available from established overseas suppliers.


A distinctive design that stands out from a distance with easy to identify colour coded sizing. Functional design giving improved usability for the farmer.

"Helped improve my understanding on how to communicate my product benefits."

Nathan Thorowgood, Owner of AniMac