Peter John Ashfield

Senior Lecturer in Business and Marketing BA (Hons) Business and Marketing Course Leader

School of Business

Greenbank Building, GR324

+44 (0) 1772 89 4667

Peter is a personable, well organised and focused business and marketing practitioner/academic with excellent communication and interpersonal skills. A confident and knowledgeable teaching, learning and development professional with a practical 'can do' attitude. He is able to deliver undergraduate and postgraduate level business and marketing focused teaching and learning in an engaging and dynamic way.

Full Profile

Peter has over 25 years of practical experience in business consultancy (Managing Director for 15 years), business strategy development, digital & traditional marketing, learning & development, human resource management and has worked with and within numerous MNEs, TNEs and UK SMEs. Peter has now focused on developing a second career within the HE sector. Peter enables both under/post graduate students to achieve their academic and professional goals: achieving a placement or internship, achieving their degree, accessing graduate training schemes, securing a dream job and/or becoming an intrapreneur or entrepreneur.


  • Ed.D. - Doctor of Education, UCLan, in progress completion 2017
  • M.Ed - Master in Education, UCLan, 2015
  • MBA - Master in Business Administration, UCLan, 1997
  • Post Graduate Diploma in Learning and Teaching in HE, UCLan, 2013
  • Certificate in Higher Education Teaching Toolkit (HEA SD1), 2012
  • Chartered Management Institute, Level 5 Award in Coaching and Mentoring, 2011

Membership of professional and learned bodies

  • Associate of The Higher Education Authority (HEA) - AHEA , 2012

  • Fellow of the Chartered Management Institute (CMI) - FCMI, 2011

Research Activities

Currently researching pedagogy, employability and links to HE provision within UK SMEs leading toward the completion of a Doctorate

Teaching activities and responsibilities

Full-time teaching and course leadership in business and marketing, entrepreneurship, employability and personal development. Undergraduate, postgraduate and Ph.D. dissertation/thesis supervision.

External Affiliations and Roles

Employer liaison - Raising the profile of the School of Business, particularly regarding business and marketing students, within SMEs and MNEs in a variety of ways: networking, employer presentations, undergraduate internships and graduate recruitment activities.

Social Media