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Dr. Candan Celik Elmer

Candan Celik Elmer

Senior Lecturer

School of Business

Greenbank Building, GR323

+44 (0) 1772 89 4742

CCelik@uclan.ac.uk

Full Profile

Dr Celik Elmer undertook her undergraduate degree and postgraduate degree studies in advertising and public relations, before completing her PhD thesis. She went to Michigan State University as a visiting professor. Dr Celik Elmer has published several books and articles on aspects of advertising and consumer behaviour, and is an active researcher whose interests are focussed on aspects of culture, particularly cultures that are emerging and in response to, contemporary patterns of consumption.

Qualifications

1998 - 2004 Istanbul University Social Sciences Institute Public Relations and Advertising, PhD Programme

1995 - 1998 Istanbul University Social Sciences Institute Public Relations And Advertising Master Programme

1991- 1995 Istanbul University School of Communication Public Relations and Advertising

1984 - 1991 TED Zonguldak High School

MRS (Market Research Society) Full member
ECREA - Member

Publications

Books

Çelik, C. (1997). Media Planning and Agency Relations, Journalists Association Publications, İstanbul.

Çelik, C. (2006). The Effects of Culture on International Advertising, Istanbul University Press, İstanbul University Publications.

Kalay, A., Çelik, C., Ulusoy E. & Yalin D. (2006) Interviews with Advertisers, Beta Publications, Istanbul.

Articles

Çelik, C. (1997). “New Perspectives on Advertiser and Advertising Agency Relations,” Journal of Istanbul University School of Communication, V. 6, pp.311-326.

More publications

Research

Distance Learning Project with East Carolina University, Coordinator of the project and lecturer, University of Central Lancashire, Lancashire Business School, 2009 and present

Ongoing Research

Elmer, C. C, Larson, M., & Smart A. ‘The transformation of values in American magazine advertisements between 1965 – 2005. (Will be published soon)

Elmer, C., Bas, Ahmet., Cintamur, G. ' The effects of luxury brands on physical appearance'

Teaching Activities and Responsibilities

Course Leader

Combined Honours & Business Joints Subject Leader

International Projects

Distance Learning Project with East Carolina University,

Coordinator of the project and lecturer, University of Central Lancashire, Lancashire Business School, 2009- present.

Developing an international degree programme for LBS.

Module leader

Undergraduate: Buyer Behaviour, Social Influence in Context, Global Understanding for Business. Fundamentals of Business and Academic Research, Public Relations Dissertation, Attitudes and Behaviour, Marketing Research, Applied Marketing Research, International Study.

Postgraduate: Qualitative and Quantitative Research Methods – Full time, Qualitative and Quantitative Research Methods – Part time, Fundamentals of Strategic Communication, Research Methods for Marketing.