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Marketing graduate Catherine celebrates PhD funding

05 December 2012

Lyndsey Boardman

Marketing graduate Catherine celebrates PhD funding

A University of Central Lancashire (UCLan) graduate who tasted fame on ITV dating show Take Me Out has been recognised for her academic achievements with a fully funded PhD.

Catherine Wilkinson spent four years at UCLan, studying for a fashion degree as an undergraduate and then marketing at postgraduate level before she was offered a place at the University of Liverpool to complete a PhD in human geography.

The 22-year-old who lives in Oakham near Leicester and appeared on Take Me Out in 2010 with her twin sister Sam, returned to Preston for her Masters graduation ceremony where she was also handed the Chartered Institute of Marketing (CIM) prize for the Best Masters Student.

L-R Philip Dyer, chairman of NXO, regional president of Lancashire’s Chartered Institute of Marketing and entrepreneur in residence at UCLan, Catherine Wilkinson and Dean of UCLan’s Lancashire Business School Dharma Kovvuri

“I have been awarded a Masters with Distinction which I am really proud of and being given the CIM Best Masters Student award is the icing on the cake. It’s something that employers will find highly desirable so it’s definitely great to have on my CV.”

Catherine said: “I have been awarded a Masters with Distinction which I am really proud of and being given the CIM Best Masters Student award is the icing on the cake. It’s something that employers will find highly desirable so it’s definitely great to have on my CV.”

Catherine worked with media company Entertainment One on her dissertation, focusing on children’s TV character Peppa Pig and the reputational risks that animated characters can unexpectedly carry through online spoof representations.

She commented: “My time at UCLan was a great learning curve. During my Masters degree I undertook a variety of modules which tapped into different areas of marketing so it is a very useful qualification to have, one which is highly regarded by industry professionals. I’ve had a creative academic career path so far and hope to continue to do so.”

“My time at UCLan was a great learning curve. During my Masters degree I undertook a variety of modules which tapped into different areas of marketing so it is a very useful qualification to have, one which is highly regarded by industry professionals."

Catherine’s PhD research will look into “connecting communities through youth-led radio” to investigate if community radio station KCC LIVE brings the community of Knowsley and other surrounding areas together and acts as a form of social cohesion in times of social, political and economic uncertainty.

She will soon begin a placement at KCC LIVE radio station in Knowsley and has even been given her own show.

Catherine, who has also appeared on popular BBC daytime show Bargain Hunt with her twin sister, added: “It will be a very practical PhD and I’m excited about taking on a new project. My experiences on both television shows have given me a good idea of what goes on behind the scenes and the production processes involved which will be helpful when I am live on air.”