Four marketing students from University of Central Lancashire (UCLan) have been crowned the winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK.
UCLan’s “Sunflowers”; Jake Ellwood, Emily Haydock, Laia Jimenez and Sean Moffitt presented their pitch live to the client, English Wine Producers, at Google HQ in London. The competition winners were announced during the Industry Awards event for Direct and Digital marketers on 27th June at the Goring Hotel, London.
This year the competition brief challenged students to produce a detailed marketing plan to promote English Wine Week to UK consumers.
Team member Sean Moffitt said: “Our created campaign covered all aspects of direct, data and digital marketing that was both adventurous, yet practical. It was thoroughly workable, which in the end was what saw us winning the competition.”
The winning entry inspired the following from EWP marketing director, Julia Trustram Eve: "Sunflowers did a superb job in response to a very specific brief. As the client, I was impressed by the team’s engagement with us from the start and their clear understanding of our objectives and how they could realistically translate into trade and consumer-led activity."
Sunflowers received a cash prize for their win and their supervising lecturer, Jane Griffiths, won a place at the DMA Marketing Conference in the US.
The runner-up spot was taken by GENuWine from the University of Northumbria and bronze went to team Connect, also from Northumbria.
The national IDM Student Competition has been running for 16 years providing great experience for students and a real taste of what it’s like to create a solution for a client.