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Lucy Naylor

Course: BA(Hons) Public Relations

Lucy Naylor studied Public Relations at UCLan and went on to become a Communications Officer who has worked for two of the country’s top award-winning PR agencies.

Originally she considered studying History, however PR proved more appealing and Lucy said: “I hadn’t really heard of PR before but once it had been highlighted to me it was of immediate interest.”

Whilst studying PR Lucy gained important work experience working as a Story Content Developer in her first and second years and in her final year she worked as a Student Brand Manager. In addition, Lucy opted to take the paid placement year that is on offer when studying PR at UCLan. She worked at Greater Manchester West Mental Hospital NHS Foundation Trust in the Communications department before returning to complete her final year at UCLan.

A week after handing in her dissertation in the summer of 2011 Lucy was offered a PR and Social Media Account Executive role at McCann Manchester where she stayed for almost a year before joining Tangerine PR as a Consumer PR Account Executive. These roles heavily involved media relations on local, regional and national levels for TV, radio and print – both newspapers and magazines.

Lucy is currently based at Central Manchester University Hospitals NHS Foundation Trust Charity as a Communications Officer which involves social media, media relations, website editing, copywriting, marketing, filming, case study development, celebrities, events and much more.

Lucy credits her education at UCLan and the placement year with helping her to secure her positions after graduation.

She said: “Work experience is what’s most important. I have found that 1st, 2:1’s and 2:2’s are all the same – it’s the hard work and hands on experience skills gained from it that makes the difference and that will make you stand out.

“Without my PR degree and without the placement year experience, I without doubt wouldn’t have had any of the jobs I have had since graduation or at least I wouldn’t have progressed as quickly.”