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Brad gives comprehensive and up to date advertising related information on over 13,500 media entries across all media sectors e.g. websites, newspapers and magazines.

A typical Brad entry will tell you when the title is published, who publishes it, what the editorial content covers, who it is aimed at, how many of the target audience were reached, and how much it costs to advertise.

The first time you log in to this resource you will need to register. 

Go to

Select BRAD Login in the top right of the screen

Log onto the self service portal at

Click on Use Self Service Portal

Search for BRAD in the top search box. This will give you full log in instructions

You will receive an email with link to complete the registration


Staff and Students
Once registered you will be able to log in directly with your UCLan email address using the link above and  selecting 'BRAD login' in the top right hand corner. 

Further eResources

To find more eResources related to your subject area have a look at our Library Resources for your Subject page.

Please note: The services outlined on these pages are only available to members of the University of Central Lancashire.