Brad gives comprehensive and up to date advertising related information on over 13,500 media entries across all media sectors e.g. websites, newspapers and magazines.
A typical Brad entry will tell you when the title is published, who publishes it, what the editorial content covers, who it is aimed at, how many of the target audience were reached, and how much it costs to advertise.
The first time you log in to this resource you will need to register.
Go to bradinsight.com
Select BRAD Login in the top right of the screen
Log onto the self service portal at https://uclan.topdesk.net/
Click on Use Self Service Portal
Search for BRAD in the top search box. This will give you full log in instructions
You will receive an email with link to complete the registration
After you have registered you will be able to log in directly with your UCLan email address by going to https://bradinsight.com/ selecting 'BRAD login' in the top right hand corner.
see instructions above
To find more eResources related to your subject area have a look at our Library Resources for your Subject page.
Please note: The services outlined on these pages are only available to members of the University of Central Lancashire.