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Brad gives comprehensive and up to date advertising related information on over 13,500 media entries across all media sectors e.g. websites, newspapers and magazines.

A typical Brad entry will tell you when the title is published, who publishes it, what the editorial content covers, who it is aimed at, how many of the target audience were reached, and how much it costs to advertise.

The first time you log in to this resource

Click the link below for Direct or off University campus access
Select FAQs on the right hand side.
Select Library FAQs
Select the question "How do I log into BRAD?"
Follow the instructions using your UCLan email address to register.

After you have registered you will be able to log in directly with your UCLan email address by going to selecting 'BRAD login' in the top right hand corner.


- Staff and Students

Further eResources

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Please note: The services outlined on these pages are only available to members of the University of Central Lancashire.