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Ian Clegg

Postgraduate student profile

Research degree: PhD
Start date: 2019
School: School of Arts and Media
Research supervisor:
Professor Erik Knudsen
Contact: Ian Clegg
Open Research and Contributor ID (ORCID): 0000-0002-3703-9465

Ian's research addresses photographic challenges that high street artisans encounter:

In what ways can a photographic practice empower the high street artisan?

This practice-based research explores a new and unprecedented support mechanism through the medium of advertising photography giving new insights of collaborative working and methodologies of how photographers and artisans can achieve mutual photographic goals.

The investigative question was a basis for a collaboration with three case studies in the region of Ulverston, Cumbria. The artisan traders’ place in the high street is threatened in an environment of economic turndown. The implications are that artisans must produce effective visual assets which enable them to compete. The research considers, deliberates, and finds new solutions to issues surrounding the interaction between artisan and photographer. Processes are examined by applying a practice-based methodological approach including interdisciplinary methods; immersion within the artisan businesses; sharing advertising industry experiences; photo-elicitation and autoethnographic analysis. These methods bring together photography, literature reviews and real-world case studies, culminating in the co-creation of new practice-led images.

Image produced from actioning the research methodologies with an artisan carpenter case study. A bespoke hand-crafted sycamore table, using semiotic signifiers to give narrative to the product.
Image produced from actioning the research methodologies with an artisan carpenter case study. A bespoke hand-crafted sycamore table, using semiotic signifiers to give narrative to the product.

Get in touch

We are keen to promote partnership; collaboration and employment opportunities for our students from day one.

Collaboration can take many forms – from co-developing the research a postgraduate student is undertaking for their PhD, to engaging a PhD student on a specific project that does not link directly to their PhD but uses their skills to address an issue.

If you are interested in engaging please get in touch:

Research supervisor: Professor Erik Knudsen
PhD student contact: Ian Clegg

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