School of Humanities, Language and Global Studies
Adelphi Building, AB136
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Silke Engelbart is Senior Lecturer and Subject Leader for German at the University of Central Lancashire. She teaches German as well as Marketing and Advertising to both UK and International students. She holds an MA in Marketing and Business Communication from the University of the Arts in Berlin. Her research interests are in the area of international advertising and the year abroad. She has given a number of papers, in particular on shocking and sexual themes in international advertising.
After a long career of teaching first in Business German and later mainly in German, Silke has focused on different areas of teaching and research over the years. Starting out with marketing in Germany, followed by a more linguistic approach into the theories of vocabulary acquisition including the use of Anglicisms in German, her current interests are more in the area of the importance of cultural aspects in international advertising. This is of interest to her because of the influence different cultures have on marketing and advertising in today’s global society. This change in interest has been brought about, at least in part, by a change in her teaching area. Even though Silke is still teaching in German, she also teaches marketing and advertising as well as management and employability related modules in English for Intercultural Business Communication both on the BA and MA programme. As a result, she has been able to combine her experience in marketing and in language teaching with a new focus on cultural differences.
MA Marketing/Diploma - Kommunikationswirtin, Hochschule der Künste (HdK) Berlin, 1990
Teacher Certificate, City & Guilds 7307, 1992
Certificate in Further and Higher Education, UCLAN, 1993
Fellow of the Higher Education Academy, 2007
Engelbart, Silke M., Delia A. Jackson, Simon M. Smith (2017), Examining Asian and European Reactions within Shock Advertising, Asian Journal of Business Research, Volume 7, Issue 2, 37-56
Engelbart, S. M. & Jackson, D. A. (2016), The Funny Side of Sex: How Acceptable Are Sex Appeal Adverts in Different Cultures and What Role Does Humour Play?, The International Journal of Interdisciplinary Studies in Communication, Volume 11, Issue 1, March 2016, pp.15-49
Jackson, D.A. & Engelbart,S. (2015) “Is Sex a Laughing Matter? An Intercultural Perspective on Advertising”, Orme, M. (ed) Supporting Internationalisation through Languages and Culture in the Twenty-First-Century University, University Series: Intercultural Studies and Foreign Language Learning - Volume 15, VIII, Peter Lang
Engelbart, S.M. & Theuerkauf, B. (1999) “Defining context within vocabulary acquisition”, Language Teaching Research, Vol.3 No.1.
Twitter - @SoLLISLiaison
Further research output is planned for 2016 and beyond around the areas of ‘Depiction of ethnicity in shock advertisements across cultures (working title)’ and ‘Cause-Related Marketing in a cross-cultural context’.
A selection of recent conference papers:
Nov. 2012 “Depiction of ethnicity in shock advertisements across cultures” joint paper with Delia A. Jackson , given at the 19th NIC conference on cultural communication at Aarhus University, Denmark
July 2012 “Is sex a laughing matter? – an intercultural perspective on advertising”, joint paper with Delia A. Jackson, given at Supporting Internationalisation through Languages and Culture in the 21st Century University at UCLAN, UK
Sep. 2011 “Cultural differences and shock advertising in a global advertising world” joint paper with Delia A. Jackson, given at ALC Conference, Venice, Italy