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Shabaz Ali Mahmood

Lecturer in Digital Marketing

Lancashire School of Business and Enterprise

Greenbank Building, GR323

smahmood25@uclan.ac.uk

Subject Areas: Business and Management, Marketing and Public Relations

Full Profile

After graduating with an MSc from UCLan in 2017, Shabaz has worked as an Associate Lecturer within the Lancashire School of Business and Enterprise, teaching core business and marketing modules. Shabaz has experience of teaching across the undergraduate cohorts as well as postgraduate MBA. Shabaz’s research interests in the marketing discipline led to his appointment as a Lecturer in Digital Marketing. As an early years researcher, Shabaz is currently in the process of preparing for PhD research to commence from 2019, while concurrently completing further teaching qualifications having already achieved Associate Fellowship of the HEA

Qualifications:

MSc International Business and Management, University of Central Lancashire, 2017

BA (Hons) International Business, University of Central Lancashire, 2016

Teaching Activities and Responsibilities

Teaching responsibilities include various modules for Marketing, Digital Marketing Degree Apprenticeship (DMDA) and undergraduate research/dissertation supervision

Research Activities

Research interests in marketing, digital marketing consumer behaviour and targeting