Rhoda Daly

Course Leader BA (Hons) Games Design

School of Journalism, Media and Performance

Victoria Building, VB019

+44 (0) 1772 89 3373

Responsible for the organisation and management of the BA (Hons) Games Design course ensuring continued development and expansion in line with academic and technological developments within the discipline of Games Design and creative practice industries.

Full Profile

Having graduated in Industrial Design from Ireland’s National College of Art & Design she worked in industry for a number of years before returning to study Classical Animation at the Irish School of Animation.

Rhoda has extensive experience in the Games Design industry working on a series of internationally recognised titles including Crash Bandicoot and the Lego Star Wars series. Specialising in gameplay, level set-up and environment art she combined her industrial design skills with a strong visual aesthetic to create distinctive gaming experiences.

Rhoda has been involved with a number of social well being projects which have involved adult literacy, and the running of art programmes initially with a prison support centre and then within drug rehabilitation at Cherry Orchard Hospital in Dublin. These projects underline a notion of gaming that is social and community based and led to the exploration of serious topics within game design education. Rhoda is involved in the supervision of final year student projects some of which are fundamentally designed to afford people greater insight and empathy into the lives of others exploring themes of geographical displacement, social isolation and mental well-being.

As Course Leader for the BA (Hons) Games Design Course she oversees the course curriculum development. She liaises closely with the industry experienced course team to ensure the course content and structure is delivering industry practice skills which are clearly underpinned with academic theory. As a Senior Lecturer she specialises in traditional drawing, game concept development and presentation. She has a keen interest in table top games and their impact within the digital arena. She is an active participant in promoting International travel and collaboration having acted as the Schools Erasmus Academic Co-Ordinator for the Art and Design programmes.

Membership of Professional and Learned Bodies

  • Fellow of Higher Education Authority - FHEA (2013)

  • Member of The Associateship of the National College of Art and Design (1997)


Lego Star Wars (The Original Trilogy) – TT Games / Warner Bros (2006)

Lego Star Wars: The Video Game BAFTA Best Gameplay Award – TT Games /Warner Bros (2005)

Disney Pixar Finding Nemo – TT Games /Warner Bros (2003)

Crash Bandicoot: The Wrath of Cortex – TTT Games /Warner Bros (2001)

Teaching activities and responsibilities

Professional Game Development (Level 6) Module Lead: Generation and development of game design concepts in response to current trends in technology, entertainment and lifestyle. Areas of exploration include entertainment, education, science and health.

Introduction to Games Design (Level 4) Module Lead: Exploration of game structures and platforms both in terms of traditional games formats and contemporary computer games. Engagement with a range of creative concept generation processes. Supervision of SPH staff in delivery of module material.

Drawing for Design (Level 4) Module Lead: Development of a range of traditional visual communication skills

External Affiliations and Roles

External Examiner: BA (Hons) Creative Digital Media - MA Creative Digital Media University of Worcester

External Academic Course Validation: BA (Hons) Game Art University of Worcester

External Academic Periodic Course Review: BA (Hons) Games Art and Design PCR 2014 Norwich University of the Arts

Partner College Academic Lead: BSc Computer Games Enterprise Burnley College


Dacre Pool L, Daly R. Leveling Up! Giving Games Design Students the CareerEDGE. Learning and Teaching Conference, UCLan (2016)

Daly R, Thomas S. How to attract more girls onto University Games Courses? Workshop presented at: European Women in Games Conference, London (2015)