Rhoda Daly

Senior Lecturer BA (Hons) Games Design

School of Journalism, Media and Performance

Victoria Building, VB019

+44 (0) 1772 89 3373


Women in Games Ambassador.  Games industry experience in level design and technical set-up.  Published titles include Crash Bandicoot and the Lego Star Wars series.  Board game enthusiast.

Full Profile

Having graduated in Industrial Design from Ireland’s National College of Art & Design she worked in industry for a number of years before returning to study Classical Animation at the Irish School of Animation.

Rhoda has extensive experience in the Games Design industry working on a series of internationally recognised titles including Crash Bandicoot and the Lego Star Wars series. Specialising in gameplay, level set-up and environment art, she combined her industrial design skills with a strong visual aesthetic to create distinctive gaming experiences.

Rhoda has been involved with a number of social well-being projects.  This has involved working within adult literacy, and the development of art programmes for a prison support centre and a drug rehabilitation centre. These projects underline a notion of gaming that is social and community based and led to the exploration of serious topics within game design education. Rhoda is involved in the supervision of final year student projects, some of which are designed to afford greater insight and empathy into the lives of others exploring themes of geographical displacement, social isolation and mental well-being.

As Senior Lecturer for the BA (Hons) Games Design Course Rhoda contributes to the course curriculum development. She liaises closely with the industry experienced course team to ensure the course content and structure is delivering industry practice skills underpinned with academic theory. She specialises in traditional drawing and game concept development. She has a keen interest in tabletop gaming both as a participant and as a potential developer.  She is an active participant in promoting International travel and collaboration having acted as the Schools Erasmus Academic Co-Ordinator for the Art and Design programmes.

Membership of Professional and Learned Bodies
  • Adobe Certified Associate InDesign (2018)
  • Fellow of Higher Education Authority - FHEA (2013)
  • Member of The Associateship of the National College of Art and Design (1997)




Lego Star Wars (The Original Trilogy) – TT Games / Warner Bros (2006)

Lego Star Wars: The Video Game BAFTA Best Gameplay Award – TT Games /Warner Bros (2005)

Disney Pixar Finding Nemo – TT Games /Warner Bros (2003)

Crash Bandicoot: The Wrath of Cortex – TTT Games /Warner Bros (2001)

Teaching activities and responsibilities

Game Proposal (Level 6) Module Lead: Generation and development of game design concepts in response to current trends in technology, entertainment and lifestyle. Areas of exploration include entertainment, education, science and health.

Visual Skills (Level 5):  Development of a working knowledge of layout and visual and verbal presentation skills employed within the games industry.  Reference work of existing game artists and designers to provide inspiration and a visual vocabulary for future portfolio presentations.

Drawing for Design (Level 4) Module Lead: Exploration of traditional visual communication skills and their application within creative practice.

External Affiliations and Roles

External Examiner: BA (Hons) Creative Digital Media, MA Creative Media, University of Worcester (2015-2018)

External Academic Course Validation: BA (Hons) Game Art University of Worcester (2014)

External Academic Periodic Course Review: BA (Hons) Games Art and Design, Norwich University of the Arts (2014)

Partner College Academic Link Tutor: BSc Computer Games Enterprise Burnley College (2012- present)


Dacre Pool L, Daly R. Leveling Up! Giving Games Design Students the CareerEDGE. Learning and Teaching Conference, UCLan (2016)

Daly R, Thomas S. How to attract more girls onto University Games Courses? Workshop presented at: European Women in Games Conference, London (2015)