Lancashire School of Business and Enterprise
Greenbank Building, GR326
+44 (0) 1772 89 4667
Subject Areas: Marketing and Public relations | Business and Management
Feedback suggests that Peter is highly creative, organised and a very personable academic and applied practitioner. He has proven teaching, communication, leadership, presentation, coaching, mentoring, education and interpersonal skills and is able to confidently lead others as well as being a great team player. Peter has a flexible approach toward finding solutions, with a practical 'can do' attitude and he remains grounded and pragmatic in all that he embarks upon.
Peter has nearly 30 years of practitioner experience of 'business and marketing related' account management, management, selling, facilitation, consulting, learning and teaching to large corporate customers and SMEs to help and guide them to develop their businesses. In addition, he has over eight years experience of delivering undergraduate and postgraduate level teaching and learning, plus UG and PG dissertation supervision. He is qualified to teach in HE and he is an associate of the Higher Education Academy. He explains, engages and enthuses within his learning and teaching delivery. Main areas of expertise are digital marketing, business strategy, teaching and learning, use of social media in business and the facilitation of learning/teaching events, seminars and workshops.
Peter has been awarded several UCLan Golden Roses awards:
In 2018, he was also nominated for the Golden Roses 'Diversity in Teaching Award' and he has been awarded two ‘We Heart U’ awards by UCLan’s Student Unions, as voted for by our students.
Peter says: “Currently I have two main goals, to enable the Communication, Marketing and Public Relations Division to flourish and also guide our HE students to achieve their academic and professional goals, whether it is attaining the highest level qualification they can or guiding them to gain entry to top companies or SMEs or becoming an entrepreneur or intrapreneur."
Employer liaison - Raising the profile of the Lancashire School of Business and Enterprise particularly in relation to our business and marketing students, within SMEs and MNEs in a variety of ways: student ‘live project’, networking, employer presentations, undergraduate internships/placements and graduate recruitment activities.
Ongoing review of all marketing degree programmes to ensure our suite of Apprenticeship, Undergraduate, Postgraduate programmes are fit for purpose and remain very relevant to current business practices and requirements.
Responsible for the day-to-day activities and supervision of the Communication, Marketing and Public Relations team. Member of the Lancashire School of Business and Enterprise School Executive Team (SET). Small teaching workload to remain connected with our students.