Dr. Paul Elmer

Principal Lecturer

Lancashire School of Business and Enterprise

Greenbank Building, GR007

+44 (0) 1772 89 4731

Paul is research active within the area of business and management and is a member of the Institute for Research into Organisations, Work and Employment. He is the theme lead for Language, Linguistics, Culture and Society research theme.

Full Profile

International programmes,staff and students are the main focus of Paul's day to day work. Paul also enjoys leading and managing global developments across the business school portfolio. He is a busy researcher and writer; the sociology of work is his main focus, particularly cultural labour. Paul has additional interests in auto-ethnography, narrative and storytelling in their occupational contexts. He has a passion for teaching that connects with working lives, their puzzles and complexity.

PhD, Sociology, University of Essex: The social construction of public relations labour, 2012
MSc, Public Relations, University of Stirling, 2008
BA (Hons), First Class, Literature, University of Essex, 1998


Elmer P (2012, in press) PR in a digital age in Tench R and Yeomans L (eds) Exploring Public Relations (3rd ed), Harlow, Pearson.

Elmer P (in press) Public Relations People: the social construction of PR work and workers.

Elmer P (2011) Public relations and storytelling in Edwards L and Hodges C (eds) Public Relations: Society and Culture, Abingdon, Routledge.


Project lead EU Famework 7 bid: Intermediary Frameworks evening out roads to EU-Citizenship (2012)

The social construction of public relations (2012)

Families at work (ongoing)

National Teaching Fellowship Award (2004)

External Activities

External examiner, Southampton Solent University (2009 - )

External Examiner University of Worcester Business School, (2009 - )

Board member, Institute for Enterprise, Leeds Metropolitan (2009-11)

Board Member, University of Central Lancashire (2008-09)

Pedagogic Research Forum, Uclan, (2007-09)

Student Experience group, Uclan, (2006-09)

Member, Association of National Teaching Fellows (UK) (2005-)

Board member, PR series, European Institute Publishing House (Romania) (2007-)

Member, European Public Relations Research Association (2003 -)

Chair, South West Regional Development Agency Higher Education Group, (2000-03)

Director, S3 (consultancy) Ltd (1999-2008)

Teaching Activities and Responsibilities

Course leader, various programmes

Module leader, various modules

Paul teaches across a range of undergraduate and postgraduate programmes, often online.


Fellow, Higher Education Academy, FHEA

National Teaching Fellowship, FInstTLHE

Member, Higher Education Academy, MHEA

Harris Award for innovation in education

Excellence Award, Chartered Institute of Public Relations

Member, European Public Relations Association, Euprera

Member, Chartered Institute of Public Relations, MCIPR