Michael Brightman
Lecturer in Economics
Lancashire School of Business and Enterprise
Greenbank Building, GR132
+44 (0) 1772 89 4550
Full Profile
Michael teaches on a range of modules including UK-China Business Creation, International Financial Economics and Contemporary Economics for Management (Management Environment).
With an innovative style that seeks to deliver real-world application of teaching, ‘live’ experiments are often carried out in the classroom to challenge assumptions and cognitive biases.
Business models, behavioural economics and game theory are particular topics of interest, especially in their application to business and decision making.
Qualifications
- BSc (Hons) Economics
- MA by research
Publications
Brightman, M. (2013), ‘The Function of Government in times of Economic Crisis’, Diffusion, 5 (2).
Brightman, M. (2012), 'Is the Conservation of the United Kingdom's Built Heritage Sustainable?', Reinvention: a Journal of Undergraduate Research, British Conference of Undergraduate Research 2012 Special Issue.
Research
Michael has an interest in the economics of built heritage and, in particular, building business models that support long term sustainability.
Business models form an important part of Michael’s teaching and research and a current strand of research concerns UK regional newspapers’ traditional and digital offering.
Teaching
Michael teaches on a range of modules on undergraduate, postgraduate and mba courses. He also delivers workshops/cpd to sme’s through UCLan’s Transmission and Lancashire Forum – Creative, ERDF projects.
External Activities
Tableau is cutting edge, state-of-the-art business intelligence and data visualisation software and Michael is a member of its Academic working group. He uses the software in his teaching, research and for public engagement, most notably as a regular contributor to the Lancashire Science Festival.
Michael is a panel member on the Jisc HESA community dashboards experts group and has produced data visualisations using national level data as part of analytics labs, a project producing research and development, proof of concept, dashboards for senior management teams within the higher education sector. He recently completed work on ‘grade inflation’ and presented this to the Office for Students, Universities UK and the Department for Education (DfE).
Conferences
Brightman, M. (2018), ‘An empirical analysis of Trinity Mirror and Local World website browsers post-acquisition'. Research presented at Competitive Advantage in the Digital Economy (CADE), Venice, Italy
Brightman, M. (2017), ‘An empirical analysis of the number of unique browsers to UK regional newspaper websites’. Research presented at Competitive Advantage in the Digital Economy (CADE), Venice, Italy
Brightman, M. (2012), ‘Is the Conservation of the United Kingdom’s Built Heritage Sustainable?’ Paper presented at BCUR, Warwick UK.