Matt Crowther

Pathway Leader – BSc (Hons) Sports Coaching and Performance

School of Sport and Health Sciences

Greenbank Building GR244

+44 (0) 1772 89 4903

Matt is responsible for overseeing the Sports Coaching and Performance (BSc) degree programme at UCLan. Matt’s practical interests lie in the integration of coherent performance development programmes in order to help develop the whole athlete. Alongside his teaching commitments Matt is also completing a PhD working with players and coaches involved in first class cricket player development programmes.


Full Profile

As a blended professional, Matt has continued to develop a grounding within performance development coaching contexts and academia. Having invested heavily in his own early coach development Matt progression has included coaching across all contexts including schools, local clubs and performance orientated representative cricket. Most recently as a qualified ECB Level 4 cricket coach Matt continues to work with players and organisations across the player pathway focusing on the long-term development of the people and players he works with,

A wealth of experiences within Womens cricket saw Matt appointed as the Head Coach of the Yorkshire CCC Womens programme for the 2017/2018 season. Alongside experiences coaching within the male county player pathway, Matt has been employed by a range of organisations and has spent time with a range of cricket boards helping to develop talented junior, male and female cricketers.

Passionate about the ‘on the grass’ applications of coaching research, Matt has presented at the regional coaching conference within Lancashire and produced of a short article published as part of the ECB's coaching magazine 'Hitting the Seam'.


  • Sport Coaching (BSc), Leeds Metropolitan University, 2011
  • Sport Coaching (MSc), Leeds Metropolitan University, 2013
  • PGCTLHE, University of Central Lancashire, 2016
  • PGDip Elite Cricket Coaching, University of Gloucestershire, 2018


Crowther, M., Collins, D. & Holder, T. (2018) What you think – What you do - What you get? Exploring the link between PJDM and epistemology in cricket coaches. Sports Coaching Review 7 (1). 63-81. DOI:10.1080/21640629.2017.1361165

Crowther, M. (2016) Developing committed and determined players. Lancashire ECBCA Bi-annual coaching conference. Conference Presentation, Myerscough, 5 March 2016.

Crowther, M. (2014) “What were you thinking?” - Published in the ECB Coaches Association newsletter (May/June 2014)


  • England and Wales Cricket Board (ECB) Coaches Association
  • HEA D2 – Fellow

Research Activities

PhD (TBC c.2021)

Topic: Professional Judgement and Decision Making in performance and development cricket coaches’ pedagogies and practices – The what, the how and the why

Teaching activities

  • TLC124 Introduction to Sports Coaching
  • TL1110 Coaching Toolkit
  • TL1111 Improving Performance
  • TL2233 The Reflective Coach
  • TL2095 Research and Enterprise for Sport
  • TL2096 Performance Enhancement
  • TL3167 The Critically Reflective Coach
  • TL3168 The Performance Environment
  • TL3101 Dissertation

External Affiliations

External Examiner – University of Chichester