Marcus Simmons

Marcus Simmons

Lecturer in Enterprise and Entrepreneurship

Lancashire School of Business and Enterprise

Greenbank, GR153

+44 (0) 1772 89 4535

Subject Areas: Entrepreneur activities, Business start up & management, Online business / e-business, Online travel agents

Marcus is an experienced business professional and award winning entrepreneur who exchanged the board room for the class room at UCLan in 2016. He brings a wealth of ‘real world’ practical experience to his enterprise and entrepreneurship teaching at both undergraduate and post graduate (MBA) level.

Social Media

Full Profile

Marcus has 25 years of business experience ranging from production management in the UK and US textile industry, management consultancy and setting up and running his own successful online business.

As a management consultant Marcus worked with a wide range of SME and blue-chip clients in sectors as diverse as aerospace, printing, healthcare, food production, packaging, timber supply, aluminium smelting, retail and merchant banking. He realised that no matter what the company did they always had very similar problems revolving around people, processes and strategy.

In 2001 Marcus started taking an interest in the rapidly emerging use of websites and Google and set up a web development business. This led to the creation of iknow-uk in 2003, a very successful online hotel booking website. After growing the business to a turnover over £2M in eight years Marcus semi-retired and eventually left the business in 2016 through a management buyout.

Marcus now focusses on teaching students to be more enterprising and entrepreneurial and has received wonderful student feedback about the modules he delivers in a fun, practical manor.


  • Associate Fellowship Higher Education Academy (AFHEA), UCLan, 2019
  • Level 1 Coach, British Cycling, 2017
  • MSc Ergonomics, Birmingham University, 1990
  • BA (Hons) Industrial Design, Newcastle Polytechnic, 1989

Business Awards

2010 - BT Essence of the Entrepreneur

2009 - Growth Strategy of the Year, Northern Region, National Business Awards

2008 - Best Use of Technology, North West Region, National Business Awards

2007 - Best of Lancashire, North West Digital Industries Big Chip Awards

2006 - Excellence in E-Business, Lancashire Business Awards (BIBAs)

2005 - Best Commercial Website, North West Digital Industries Big Chip Awards

2005 - Start Up Business of the Year, NW Society of Chartered Accountants


Involved in bidding for, and delivering KTP (Knowledge Transfer Project) activity within the Lancashire School of Business and Enterprise.

Routinely facilitate live student projects on a variety of enterprise and consultancy modules.

Teaching activities

Deliver a wide range of enterprise modules to year 2 and 3 undergraduate, and MBA.

In 2017 Marcus redesigned a Year-3 enterprise module to make it more fun, more interesting and more relevant to the real world of business. The outstanding student feedback received inspired him to write about the lessons learned, resulting in improved academic attainment and enhanced student satisfaction. In short -  better results, more fun and greatly valued.

This activity led to a number of conference presentations – see conference speaking.

Conference speaking

  • Dec 2019 - Network of Tourism Academic – Presentation and debate leader - “What Makes Good Consultancy?”.
  • Nov 2019 - ISBE, Practitioner Paper, “Turning practice into theory - the lived experience of an award-winning entrepreneur turned educator”.
  • July 2019 - Learning & Teaching Forum - Presentation - “Experiential Learning”.
  • July 2019 - UCLan CELT Conference - Inspiring Student Success, Interactive presentation - “Experiential learning – better results, more fun and more valued”.
  • May 2019 - Chartered Association of Business Schools (CABS) conference on Learning, Teaching and Student Experience. PechaKucha - “Experiential learning – better results, more fun and more valued”.