Karl Jeffries

Karl K. Jeffries

Course Leader MA Creative Thinking, and School PG Distance Learning Coordinator

School of Art, Design and Fashion

Victoria Building, VB223

+44 (0) 1772 89 5185


Subject Areas: Art & Design, Business and Management, Creative and Cultural Industries, Creative Writing, Design, Early Years, Education, Film and Media, Games Design and Development, Graphic Design, Psychology and Teacher Training

Karl K. Jeffries is a Senior Lecturer in Design at the University of Central Lancashire (UCLan), and Course Leader for the newly developed MA Creative Thinking (Distance Learning) at UCLan. From 2007-2009 he was also a Fellow of the Centre for Employability Through the Humanities (CETH). His research is particularly interesting in creativity assessment, and the relationship between skills and creativity.

Karl is research active within the area of art and design: history, theory and practice. He is a member of the Antiques Research Group and Collaborative Engagements.

Full Profile

His research centres on revealing the optimal conditions in which individuals can enhance their creative potential. Core themes and questions which underpin his work are: What skills and knowledge enhance creativity? What assessment methods are appropriate to evaluate creativity?

His initial research in this area informed creative thinking workshops for both creative industry professionals, and postgraduate, undergraduate, and tertiary design education. The unique aspect of these workshops was the use of online ‘Creativity Diagnostic’ software (Jeffries, 2007a) as a means to accommodate the challenges of mass higher education. Through this software, participants were able to receive customised feedback and guidance to enabled them to reflect on key factors that influence their creative potential.

He extended this work by developing new research methodologies with which to explore the relationship between skills and creativity. In particular, his findings distinguished skills relevant to creativity within the audio visual industry (Jeffries, 2007b). In collaboration with CETH and the Higher Education Academy’s Art, Design and Media subject centre, Karl further develop this work by identifying domain relevant skills for creativity within games design (Jeffries, 2009a, 2009b, 2009c, 2009d, 2011). His most recent work is exploring skills for creativity in graphic design, how the Consensual Assessment Technique (CAT) can be used as a measure of graphic design creativity, and a systematic review of the use of CAT within design research (Jeffries, 2012).


Jeffries, K. K. (2011). Skills for creativity in games design. Design Studies, 32, 60-85

Jeffries, K. K (2009a). Skills for Creativity in Games Design (Part 1) Academic Conceptions of Creativity in Games Design. Higher Education Academy. Brighton: Art, Design and Media subject centre

Jeffries, K. K (2009b). Skills for Creativity in Games Design (Part 2) Practitioner Conceptions of Creativity in Games Design. Higher Education Academy. Brighton: Art, Design and Media subject centre

Jeffries, Karl (2012) Amabile's consensual assessment technique: why has it not been used more in design creativity research? In: ICDC 2012: The 2nd International conference on design creativity, 18 September - 20 September 2012, Glasgow, UK

More publications


A full list of current and past projects can be found on Karl’s research blog.


MA Creative Thinking (Distance Learning)

MA Antiques (Distance Learning)

MA Games Design (Distance Learning)

Social Media

Karl K. Jeffries Blog