Centre for Excellence in Learning and Teaching (CELT)
Media Factory, ME429
Subject Areas: Employability and Enterprise
Julie has a proven track record of operational improvement; new business development; education; training; key account management; marketing; and the management of large teams. Throughout her career, she has demonstrated strong commercial awareness which she has applied to the strategic development and implementation of revenue generating initiatives consistently underpinned by the maintenance of excellent relationships.
With a background in the creative arts, Julie’s professional career exemplifies success in both higher education and business in the UK and overseas. Throughout much of her working life she has been focussed towards meeting and exceeding commercial targets, liaising with clients and being involved with business development. At UCLan she has replicated some of the revenue-generating initiatives that she first implemented when she worked in Hong Kong between 1994 and 1998. Whilst there and lecturing in design, she established and managed a highly-regarded, income-generating Employer Liaison Unit to forge professional links with industry. A subsequent international role with Birmingham City University enabled her to collaborate with academics across South East Asia to maximise international recruitment and partnership opportunities. This was achieved not by taking a short-term view, but through establishing and fostering long-lasting, mutually beneficial relationships built on integrity and trust.
Immediately prior to taking up employment with UCLan, Julie held the position of Operations Manager for an eight-branch recruitment consultancy. A key aspect of this role at Prestige involved identifying and securing new business and managing existing employer relationships. Close collaboration with businesses allowed her to gain a deep understanding of each client’s position, aspirations and core values and respond appropriately to enhance their reputation. She was also responsible for setting and monitoring company-wide key performance indicators, operating standards and targets, as well as staff training and recruitment.
In 2010, within her first year of joining UCLan, she secured funding for and successfully managed a high-profile PMI2, China-UK research project in conjunction with the British Council. She also introduced the University to her former employer Hong Kong and assisted in the negotiation of the establishment of a range of joint, income-generating programmes. At UCLan she has developed a number of initiatives to heighten student engagement with the Employability and Enterprise agenda. These initiatives have included live projects with business, competitions (nationally and internationally) with internships as prizes and the development of e-learning and on-line employability modules focussing on job hunting using social media.
Doctor of Business Administration, University of Central Lancashire, 2013 – ongoing
MA History of Art and Design, Birmingham Polytechnic, 1986 – 1988
BA (Hons.) First Class, Three-Dimensional Design, Birmingham Polytechnic, 1983 – 1988
Membership of professional and learned bodies
Fellow of the Higher Education Academy
Currently undertaking a DBA. Dissertation subject will concern the relationship between university-business collaboration and graduate employment
Research Panel Member working on behalf of AGCAS/AGR on 'Graduate Success Project: an investigation of graduate transitions, social mobility and the HEAR' 2013.
A range of live student projects with industry
Teaching activities and responsibilities
Devising and delivering programmes of Employability and Enterprise-related study at both undergraduate and postgraduate levels across the University
Presented at UN-hosted conferences in Thailand (2010) and Morocco (2013, 2014)