Jane Souyave

Jane Souyave

Senior Lecturer and Course Leader

School of Art, Design and Fashion

Victoria Building, VB104

+44 (0) 1772 89 3344


Subject Areas: Graphic Design

Jane worked in industry as a graphic designer for 10 years before moving into education. She has been a lecturer in Graphic Design for the last 22 years, working at The University of Central Lancashire since 2001. She has tutored many students to win awards in national and international competitions. At present, she is the MA Graphic Design subject specialist tutor and the programme leader for a range of MA design courses.

Over the past 10 years she has conducted collaborative research with students, staff and the Alzheimer’s Society, in designing activities to add value to the lives of people living with dementia. These have included a tactile wall panel, sensory corner and sensory books for the library, housed at Alzheimer’s Society, Central and West Lancashire. In 2015, a collaborative research project was funded by The University of Central Lancashire and Alzheimer’s Society for developing ‘The Fidget WidgetTM Toolkit’ and testing for ‘Positive Connections’. Ongoing research is focussed on investigating the unmet needs of people who fidget in the later stages of dementia and designing new outputs for positive experiences.

Full Profile

Jane graduated from the BA (Hons) Graphic Design course at UCLan (formerly Preston Polytechnic). She started off her career in London, then returned to the North and worked at Building Design Partnership before heading up a local design consultancy. After working in the industry as a graphic designer on print based media for 10 years, she went freelance and started teaching.

She has been in education for the past 20 years, joining UCLan in 2001 as BA Graphic Design course leader, then in 2009 took the position of MA Graphic Design course leader and co-ordinator for the MA design courses within the School of Art, Design & Performance. Throughout this time she has tutored many students to gain their degrees and achieve success in awards for national competitions.

Jane has written many undergraduate and postgraduate courses in Graphic Design for delivery at local colleges, universities and international institutions in Greece and Cyprus.

She continues to collaborate with our international partner institutions and conducts research projects with the Design for Healthcare group within the school.

Current research includes projects for the local Alzheimer’s Society where the focus is on the potential benefits and new opportunities that sensory products and graphics could provide.

In addition, Jane works closely with the postgraduate students to develop projects from personal expressions of current debates in society to how visual communication can add value to social needs.


MA Graphic Design (Distinction) UCLan

Postgraduate Certificate in Teaching & Learning in Higher Education, UCLan

BA (Hons) Graphic Design, UCLan

Research Projects

Recent research: Conference : Design4Health, Sheffield Hallam University, July 2013. Paper in progress : ‘Can a multi-sensory product enhance quality of life for people living with dementia and be used as a tool in the evaluation of an individual’s needs?’ due for publication in January 2014.

Earlier research projects: Exploring the visual communication and narrative of local roadside tributes with an inquiry into the value of roadside tributes to road crash victims. Producing distance learning material for courses :- Introductory Course to Graphic Design; Certificate in Graphic Design (3 modules); Professional Practice; Typography; NVQ L2 & L3 Graphic Design courses.


Fellow of the Higher Education Academy

External Activities

Awards External Examiner for all courses in the Cardiff School of Creative and Cultural Industries, University of South Wales.


Design4Health, Sheffield Hallam University, July 2013. ‘Can a multi-sensory product enhance quality of life for people living with dementia and be used as a tool in the evaluation of an individual’s needs?’