Dr. Jo Guiver

Dr. Jo Guiver

Researcher and School Sustainability Lead

Lancashire School of Business and Enterprise

Greenbank 146

+44 (0) 1772 89 4923


With a PhD in Transport, Jo has worked as a researcher of transport and tourism at UCLan since 2004. Her research into rural leisure travel and how to make it more sustainable has led to several publications. She is School sustainability lead, PhD supervisor and lectures on several courses. Recently she has established an inter-disciplinary seminar series, Time Matters, which explores how different concepts of time affect society.


Full Profile

Jo has had a range of jobs in a varied career. As well as working in the service industry for many years, she has been a community worker, social worker, English teacher in Spain and the UK and prison teacher.

Her career in transport started as Assistant Transport Co-ordinating Officer for Norfolk County Council, where she organised community bus and car schemes as well as dealing with bus tendering and subsidies, she also administered the country's first deregulated bus area. Next, she became national co-ordinator for BusWatch, a project to monitor the impacts of bus deregulation on bus passengers. This post involved numerous press and media interviews and conference presentations, mobilising an army of volunteers across the country and organising several waves of a national survey of bus passengers.

While bringing up her family, Jo taught academic study skills to overseas students beginning their studies in the UK at Lancaster University for 11 years.

After gaining a distinction in her MA, Jo was offered a paid PhD studentship at the University of Leeds’ Institute for Transport Studies to investigate modal shift between car and bus travel. She used two methods: discourse analysis and statistical analysis of survey responses and compared the findings and assumptions of both methods.

Since joining UCLan in 2004, she has participated and led a number of research projects, primarily investigating how leisure travel can be made more sustainable. She also teaches on several University and School courses, supervises PhD students, is sustainability lead for the School and runs a seminar series called Time Matters. Her publications include research into the organisation of destination management partnerships, the impact of disruption on travellers, the potential of attracting more visitors to bus travel as well as more theoretical papers.



Ph.D. Transport Studies, University of Leeds 2003
MA (Dist) Science, Society and Nature, Lancaster University 1998
Certificate in Advanced Teaching in Higher Education, Lancaster University 1997
Diploma Transport Design, University of Liverpool 1977
RSA Diploma in Teaching English as a Foreign Language 1980
BSc Hons (ScoSci) Geography and Economics, University of Bradford 1973



Guiver, J., Lumsdon, L. and Weston, R. (2008) Traffic reduction at visitor attractions: the case of Hadrian’s Wall. Journal of Transport Geography, 16 (2). pp. 142-150.

Guiver, J. Lumsdon, L and Weston, R. (in press) Do you start at the Destination? Are Changes at Destinations the best strategy for making Leisure Travel more Sustainable? Journal of Transport Geography

Guiver, J. Lumsdon, L., Weston, R and Ferguson, M.(2007) Do Buses help meet Tourism Objectives? The contribution and potential of scheduled buses in rural destination areas, Transport Policy, 14, 4 (July) 275-282

Guiver, Jo (2012) Travel Disruption: Three Case Studies. Discussion Paper. UNSPECIFIED, Preston, UK. (Unpublished)

More publications

Membership of Professional and Learned Bodies:

Transport Planning Society

Research Activities:

Tourist travel
Rural destinations and partnerships
Time, speed and sustainability
Sustainability and well-being

Linked In



1. Stanford, D and Guiver, J. (2015) Process and partnership: factors of success for sustainable visitor transport projects in protected areas, Smarter Travel, Birmingham, February

2. Stanford, D and Guiver, J (2014) Minding the gap: governance and transport planning in a Protected Area in the UK, The psychology of governing sustainable tourism mobility: Bridging the science-policy gap, Freiburg, Germany (July)

3. Cox, P. Dooris, Guiver, J. M., Manley, J. (2014) Past Understandings, Present Learnings, Future Practices? Memories of the Future, London, May

4. Guiver, J. Cox, P. Dooris, M., Manley, J. McGrath, P. (2014) Speeding Past, Memories of the Future, London, May

5. Evans, G and Guiver, J (2014) A shorter working week: implications for travel and sustainability, Universities’ Transport Studies Group Conference , Newcastle, January

6. Guiver, J. (2013) Faster Futures? Travel and our Relationship with Time, Time Matters Seminar, University of Central Lancashire, Preston, November

7. Guiver, J and Davies, N. (2013) Assessing the Value of Bus Services for Leisure, Scottish Transport Applications & Research Conference, Glasgow, April

8. Guiver, J. (2012) Buses in Tourist Areas, Association of European Transport Conference, Glasgow, October

9. Guiver, J. (2012) The Impact of the Volcanic Ash Cloud on Air Passengers, Association of European Transport Conference, Glasgow, October

10. Guiver, J (2012) Winter Weather Disruption to Travel, Universities’ Transport Studies Group Conference Aberdeen, January

11. Guiver, J. (2011) Volcanic Ash, Forge Summer School, University of Leeds, September

12. Guiver, J. (2011) Buses in tourist areas, Transport Practitioners’ Conference, Liverpool, July

13. Guiver, J (2011) Disruption to Tourism, Volcanic Ash Cloud, Linneaus University Kalmar, Sweden, May

14. Guiver, J (2011) Travel Disruption, Nordic Geographers’ Conference, Roskilde, Denmark, May

15. Guiver, J (2011) Volcanic Ash Cloud Disruption, Nordic Geographers’ Conference, Roskilde, Denmark, May


16. Guiver, J. (2011) Workington: Travel after the Floods, Universities’ Transport Studies Group Conference Milton Keynes, January

17. Jain, J. and Guiver, J. (2011) Volcanic Ash Cloud Disruption to Air Travel Universities’ Transport Studies Group Conference Milton Keynes, January

18. Guiver, J. (2010) Discretionary Travel: Opportunities and Obstacles, The Paradox of Tourism, University of Central Lancashire and Tourism Society, St Bees, Cumbria

19. Guiver, J. (2010) Active travel and the Role of Rural Bus Services, ACORP Conference, Morecambe

20. Guiver, J. (2010) Sustainable Tourist Travel, Sustainable Travel Conference, Buckfastleigh, Devon

21. Guiver, J. (2009) Buses for Tourists: Are they Worth Supporting? Transport Practitioners’ Conference, Reading

22. Guiver, J. and Lumsdon, L.(2009) A Vital Link at the end of the Chain: Buses in UK Tourist Destination Areas Travel and Tourism Research Association Conference, Rotterdam

23. Guiver, J and Lumsdon, L (2009) Lake District Bus Research, Sustainable Leisure Travel Network

24. Guiver, J. (2006) Tourism on Board, Transport Practitioners’ Conference Manchester

25. Guiver, J. (2006) The Role of Scheduled Buses in Reducing Car Journeys in Tourist Areas, E-CLAT Climate Change and Tourism Conference, Breda, Netherlands

26. Guiver, J. 2005, Are Travel Plans the best way to make Tourist Travel more Sustainable? Hadrian’s Wall: A Case Study, Association of European Transport Conference, Strasbourg

27. Guiver, J. (2004) Different Worlds? Assumptions behind qualitative and quantitative methods, International Geography Conference, Glasgow,

28. Beale, J. and Guiver, J. (2004) Why Advertising bus services does not always work, Transport Practitioners’ Conference, Birmingham

29. Guiver, J. (2002) How Qualitative Methods could contribute more to understanding travel behaviour, UTSG Conference, Edinburgh


Why tourist travel planning does not happen in rural destination areas

Impact of the LSTF improvements to visitor travel in the Lake District

Citizens' Rail

Living on the Edge: North West Cumbrian Tourism

Breeze Up To the Downs Travel Survey

ESRC Seasonal Buses in Tourist Areas

Workington Travel after the Floods

Consequences of Volcanic Ash Cloud flight grounding on Air Passengers

Transport to Events

Commonwealth Championships Mountain Marathon and Ultra Distance (Keswick)

Sustainable Leisure Travel Network

Lake District 'Give the Driver a Break' Bus Study

Forest of Bowland Bus Study

Nottinghamshire Strategic Cycle Network

Craven Link Bus Study

Review of International Outdoor Recreation

Contingent Valuation of BikeIt

Travel Patterns of Older People

Traffic Management and Tourist

Demand in Cenarth

Use of comments on questionnaires

West Somerset Railway

North Sea Cycle Route

Economic Impact of Cycling

Bishop’s Castle multi-user trail

Delphi Study: Transport and Tourism

Tourism on Board

Evaluating Methods of Monitoring Cycling

Cycling in Lancashire

Public transport and walking initiative

Dartmoor Tourist Bus Services

Hadrian’s Wall Travel Plans