Dr. Gavin Sim

Dr. Gavin Sim

Senior Lecturer

School of Physical Sciences and Computing

Computing and Technology Building, CM227

+44 (0) 1772 89 5162

Subject Areas: Computing

Gavin Sim is a senior lecturer in Computing, he has worked at UCLan since 2002. His research interest are in the area of HCI and educational technology in particular usability / user experience evaluation methods. He is an active researcher within the ChiCI group, where his focus has been on evaluating user experience and usability within games and educational technology. He is course leader for the BSc Multimedia Development Degree.

Gavin is research active within the area of computing. He is a member of the Innovative Computing Education Research Group, the Emerging Interactive Technologies Research Group and the Games and Gaming Research Group. He is also a member of the Centre for Digital Education, Culture and Society.

Full Profile

Gavin Sim joined the University in 2002 as a research assistant working on a Pakistan virtual university project and was appointed as a lecturer in 2005.

His PhD involved the synthesis of domain specific heuristics to improve inspection based usability evaluation methods within computer assisted assessment applications. His primary research interests are in the area of HCI and Educational Technology, focused in the areas of user experience including fun and usability.

He is currently course leader for the BSc Multimedia Development course and has been involved in the commercial development of a number of large web and multimedia projects. He has taught students at all levels within the school and currently teaches HCI, Flash, Graphics and Video based modules.


Ph.D. HCI, UCLan, 2009

Certificate in Higher Education Teaching Toolkit, UCLan, 2007

MSc. Multimedia Development, UCLan, 2001

BSc. (Hons) Business Studies, De Montfort, 1996


Member of BCS


Read, J.C., Sim, G., Gregory, P., Xu, D. & Ode, J.P. (in press) Children Designing Serious Games. Game-Based Learning.

Sim, G., Horton, M. & Danino N. (2012) Evaluating game preference using the fun toolkit across cultures. 26th British HCI Conference, Birmingham.

Read, J.C., Gregory, A.J. & Sim, G. (2012). Explaining Design to children – What if I sold your idea for £50,000. Participatory Design Workshop: Working with Human Values in Design. Roskilde, Denmark.

Obikiwelu, C., Read, J.C. & Sim, G. (2012) “The Scaffolding Mechanism in Serious Games.” FnG 2012 Workshop on Opportunities and Challenges when Designing and Developing Games with/for Kids. Toulouse

Obikiwelu, C., Read, J.C. & Sim, G. (2012) “The Serious Game Approach to Problem-Based Learning for the Dependent Learner.” Mechanism in Serious Games.” 6th European Conference on Game Based Learning. Cork.

More publications


Education: The usability of computer assisted assessment, serious games, evaluating educational games

User Experience / Usability Evaluation: in a variety of contexts such as games, the validation of usability methods, usability and user experience methods with children, investigating the impact prototype fidelity has on user experience in games with children.


2012 EPSRC Ethical Research Grant – (£3K as CI)

2011 UCLAN Teaching Equipment Fund – (£25K as PI)

2006 Microsoft / HE Academy, CraSh project (5K as CI)

2003 UCLAN Harris Award for Excellence (£2.5K as PI)

2003 LTSN Flesca – Flexible Assessment (£2K as CI)


2011- Secretary for the BCS Interaction Group

2011- External Examiner, University of East London

Reviewer for:

British Journal of Educational Technology
International Journal of Child Computer Interaction
Computer Assisted Learning
Interacting with Computers
Computers and Education
Several Major International Conferences including: ACM CHI, BCS HCI, NordiCHI,


Chair of HCI Educators Workshop

Organising Committee for British HCI 2014

Teaching Activities and Responsibilities

Module Leader HCI (undergraduate)
Module Leader Audio and Motion Graphics (undergraduate)
Module Leader Image Manipulation and Flash Programming (undergraduate)

Previous modules:
Master Projects (postgraduate)
Advanced Multimedia Implementation (postgraduate)
User Interface Technology (postgraduate)

Supervision of students at all levels from undergraduate to PhD