Dr. Gavin Sim

Dr. Gavin Sim

Reader in Human Computer Interaction

School of Physical Sciences and Computing

Computing and Technology Building, CM221

+44 (0) 1772 89 5162


Subject Areas: Computing

Gavin Sim is a Reader in Human Computer Interaction, he has worked at UCLan since 2002. His research interest are in the area of  HCI and educational technology in particular usability / user experience evaluation methods. He is an active researcher within the ChiCI group, where his focus has been on evaluating user experience and usability within games and educational technology.

Gavin is research active within the area of computing. He is a member of the Games and Gaming Research Group. He is also a member of the Centre for Digital Education, Culture and Society.

Full Profile

Gavin Sim joined the University in 2002 as a research assistant working on a Pakistan virtual university project and was appointed a Reader in 2017.

His PhD involved the synthesis of domain specific heuristics to improve inspection based usability evaluation methods within computer assisted assessment applications. His primary research interests are in the area of Human Computer Interaction and Child Computer Interaction with a focus on the design and evaluation technology for a range of different users. He has over 70 peer reviewed publications in the area of HCI and CCI.

He has provided consultancy work for the BBC on the accessibility of children’s games. He is currently working with a number of small business to improve the user experience of their products and services through usability and eye tracking studies.

He is currently working with a number of institutions around the world on the design and evaluation of technologies for children. This include designing for vulnerable children in India and methods for evaluating long term user experience with colleagues in Belgium.

  • Ph.D. HCI, UCLan, 2009
  • Certificate in Higher Education Teaching Toolkit, UCLan, 2007
  • MSc. Multimedia Development, UCLan, 2001
  • BSc. (Hons) Business Studies, De Montfort, 1996
  • Member of BCS


See my google scholar page for current publications.



Education: The usability of computer assisted assessment, serious games, evaluating educational games

User Experience / Usability Evaluation: in a variety of contexts such as games, the validation of usability methods, usability and user experience methods with children, investigating the impact prototype fidelity has on user experience in games with children.


2012 EPSRC Ethical Research Grant – (£3K as CI)

2011 UCLAN Teaching Equipment Fund – (£25K as PI)

2006 Microsoft / HE Academy, CraSh project (5K as CI)

2003 UCLAN Harris Award for Excellence (£2.5K as PI)

2003 LTSN Flesca – Flexible Assessment (£2K as CI)


2011- Secretary for the BCS Interaction Group

2011- External Examiner, University of East London

Reviewer for:

British Journal of Educational Technology
International Journal of Child Computer Interaction
Computer Assisted Learning
Interacting with Computers
Computers and Education
Several Major International Conferences including: ACM CHI, BCS HCI, NordiCHI,


Chair of HCI Educators Workshop

Organising Committee for British HCI 2014

Teaching Activities and Responsibilities

Module Leader HCI (undergraduate)
Module Leader Audio and Motion Graphics (undergraduate)
Module Leader Image Manipulation and Flash Programming (undergraduate)

Previous modules:
Master Projects (postgraduate)
Advanced Multimedia Implementation (postgraduate)
User Interface Technology (postgraduate)

Supervision of students at all levels from undergraduate to PhD