Dr. Dorota Ujma

Dr. Dorota Ujma

Senior Lecturer in Tourism, Hospitality and Events

Lancashire School of Business and Enterprise

Greenbank Building, GR131

+44 (0) 1772 89 5704


Full Profile

Dorota Ujma joined University of Central Lancashire in September 2010 and is a course leader for undergraduate hospitality courses. Previously she taught at the University of Bedfordshire and Krakow University of Economics in Poland. She completed a master's degree in Krakow, and a PhD on tourism distribution channel relationships at the University of Bedfordshire. Dorota is a member of the Higher Education Academy and the Tourism Society.


University of Luton (UK), PhDThesis: The Channel Relationship between Tour Operators and Travel Agents in Britain and Poland Krakow University of Economics (Poland),

Master's in Economics,

Specialisation: Marketing in travel and tourism.


Member of The Tourism Society

Fellow of The Higher Education Academy


Przecławski K., Bystrzanowski J., Ujma D. (2009) The Sociology of Tourism in Poland, in Dann G. M.S. and Liebman Parrinello G. (Eds.) The Sociology of Tourism: European Origins and Developments, Tourism Social Science Series, Vol. 12., Chapter 5, pp. 169-195, Bingley: Emerald

Ujma D., Atlay M., Petrova P. (2009) To embed or not to embed? The embedding of PDP in the curriculum, in Buswell J. and Becket N. (Eds.) Enhancing Student-centred Learning in Business and Management, Hospitality, Leisure, Sport, Tourism, Newbury: Threshold Press, pp. 163-178

Handley K., Szwelnik A., Lawrence L., Ujma D., Millar J., Price M. (2007)
When less is more: Students’ experiences of assessment feedback, Paper presented at the Higher Education Academy Annual Conference 2007 Engaging students in Higher Education


Dorota's research interests are focused upon tourism marketing and events tourism, specifically distribution in tourism and hospitality, but also health resorts. She is also interested in pedagogic issues and perspectives in higher education. In addition, Dorota previously worked with the Centre for Excellence in Teaching and Learning, which opened her eyes to the nebulous nature of employability and complex links between employers and curriculum.

Processes guiding development of tourism career management skills, for example through work placements and personal development planning, or more general educational research areas including links between assessments and learning / teaching, and the value of feedback to students and members of staff have been added to her research agenda as the result of co-operation with UK and international research fellows.

External Activities

Dorota has co-developed and co-designed a few tourism and event-based undergraduate and postgraduate courses.

Dorota has acted as an external examiner and reviewer for a number of universities in the UK and abroad. She was a visiting lecturer to the Polish university Wyższa Szkoła Turystyki i Ekologii w Suchej Beskidzkiej (WSTiE), Poland.

She was invited to act as a reviewer for the Tourism Management and the International Journal of Tourism Research.

Teaching Activities and Responsibilities

Undergraduate introductory, intermediate and specialist modules and postgraduate units taught so far include:

Tourism Market, Public Sector Tourism, Understanding Tourism, Tourism Practice, International Hospitality Operations Management, Strategy in the Hospitality Industry, Travel and Tourism Industry Structure, Conference and Event Management, Professional and Personal Development in Tourism and Events, Personal Development Planning in Tourism, The Business of Events, Hospitality and Event Operations, MICE, Hospitality Developments, International Tourism Management, Global Hospitality: Themes and Brands, Hospitality Work Placements Supervision

Supervision of undergraduate and postgraduate projects.